A company called Peeschute produces disposable urine bags that are intended to be used in situations when bathrooms are inaccessible or unavailable. The device can freeze urine into a gel that is small, odorless, and leakproof, making it easy to dispose of and hygienic.

Peeschute’s practical and socially impactful solution, combined with the founder’s determination, helped secure investment. The pitch underscored the importance of affordability and solving real-world issues for success.

Company Name: Peeschute

Founder: Siddhant Avrawala

City: Jalna

Product: Disposable urine bag

Highlights

• The sharks raised concerns about how Peeschute would educate potential customers and increase awareness about the product’s utility and hygiene benefits.
• The sharks discussed the challenge of penetrating a cost-sensitive market like India, especially when competing with other low-cost or traditional solutions.
• Scaling the business and ensuring a wide distribution network were identified as potential hurdles.
• The product addressed a glaring gap in hygiene and convenience, making it a valuable solution for many.
• The low-cost and practical nature of the product made it appealing to a broad audience, particularly in developing regions.
• Peeschute offered significant social benefits, promoting hygiene and dignity in situations where access to restrooms is a challenge.

Pitch Details

Ask: ₹75 lakhs for 4% equity.

Deal: After negotiations, Siddhant secured a deal for ₹75 lakhs for 6% equity.

Investors: The investment came from Aman Gupta.

Conclusion

After a detailed discussion, Peeschute secured a deal of ₹75 lakhs for 6% equity, valuing the company at ₹12.5 crores. The sharks showed faith in the founder’s passion and the potential of the product to address a widespread problem. Peeschute’s pitch highlighted the value of solving everyday issues with innovative, easy-to-use products. A low-cost product that caters to a mass market has higher chances of success in cost-sensitive regions like India. Products that improve quality of life and address social challenges can attract investor interest when combined with a clear business plan. Sidhant’s clear vision, passion, and dedication to solving a significant problem convinced the sharks to invest.

Significant findings

• Address Real-World Problems
• Affordability Matters
• Social Impact with Business Viability
• Investor Confidence in Passionate Founders