A cuisine startup called La Kheer Delhi (LKD) is bringing a fresh and creative twist to the classic Indian dish kheer. By adding distinctive tastes and eye-catching packaging, the creators hope to elevate this classic dessert to a gourmet level and make it a high-end yet reasonably priced treat suitable for all age groups. To make kheer a globally recognized and loved dessert while retaining its Indian roots.

Company Name: La Kheer Delhi, sooduku foods

Founder: Shivang Sood, Shivika Sood, Sonia Sood

City: Pune

Product: Varieties of Kheer

Highlights

• The founders highlighted the scalability of their company, their distinctive take on kheer, and their goal of modernizing an ancient Indian delicacy without sacrificing its originality.
• Questions about consumer retention and long-term demand for premium packaged desserts.
• The Sharks expressed worries around scalability, market size, and dependence on a single product, but they also praised the creativity in giving a traditional dish a contemporary spin.
• All Sharks chose not to participate despite favorable comments on the product’s flavor and branding because they had concerns about the company’s long-term viability and room for expansion.
• Ashneer questioned the business’s scalability, they liked the idea of updating kheer. Claimed that concentrating only on kheer might restrict the brand’s ability to expand. Opted out in the end because to lack of market differentiation and valuation issues.
• Aman liked the product and its taste but raised concerns about the business’s ability to sustain and grow in the competitive F&B sector.
• Namita liked the innovative approach to a traditional dessert but felt the market demand was niche. Citing doubts about the long-term profitability of a kheer-focused brand.
• Anupam appreciated the branding and concept but raised concerns about the pricing and mass appeal, concerns about the business model’s sustainability. And offers ₹50 Lakhs for 25% Equity.

Pitch Details

Ask: ₹50 Lakhs for 7.5% equity

Deal: No Deal.

Conclusion

Despite La Kheer Delhi offered a novel and inventive twist on a classic Indian dessert, the Sharks expressed doubts about its long-term sustainability, market size, and scalability. The product’s flavor and branding were praised, but there were concerns about its potential for growth, therefore no agreement was made. The pitch emphasized how crucial scalability and a varied product line are in the cutthroat food sector. No agreement was reached.

Significant findings

• Innovation in Traditional Desserts
• Challenges Identified by Sharks
• Positive Aspects
• Scalability Concerns
• Scalability Matters

Key Takeaways from the Episode

1. Investors prioritize businesses with potential for growth beyond a niche market.
2. Startups with a social impact need a robust and sustainable business model to secure investments.
3. Unique product positioning and innovation are essential for standing out in competitive industries.
4. Founders must clearly demonstrate how their business can align with the Sharks’ investment strategies.
5. Both La Kheer Delhi and Torchit struggled to convince Sharks of their scalability beyond niche audiences.
6. The Sharks prioritized businesses with a clear growth trajectory and sustainable revenue streams.
7. The episode highlighted the importance of market understanding and business maturity when pitching to investors, as investors need confidence in the founders’ ability to take the business forward.
8. The Sharks’ decisions to go out based on early-stage challenges show that investors are willing to support businesses with great potential but need clear plans and long-term vision.