A franchise that sells beverages made from coconuts applied to Shark Tank in hopes of getting funding to expand. They launched their business as the first franchise-model coconut beverage brand in India, providing standardized and scalable fresh, clean, and chemical-free coconut-based drinks. India’s traditional coconut water market is unhygienic and lacks standards. Urban consumers find CocoFit’s fresh coconut-based beverages more enticing because of their consistent taste, branding, and cleanliness. By providing a chain of franchise locations that guarantee quality and convenience, the brand hopes to completely transform the coconut water market.

Company Name: Coco Fit Pvt. Ltd.

Founder: Shashikant, Sunil Kumar, Pawan

Product: Coconut based beverage franchise

Highlights

• Due to its franchise-based business strategy, CocoFit enables entrepreneurs to open locations with little financial outlay.
• According to the firm, it has already opened several locations in several Indian cities, demonstrating its scalability and market demand.
• With more franchise partners and a larger retail presence, they hope to grow across the country.
• Supply chain logistics, profitability per outlet, and scalability were questioned.
• Some sharks thought it could be difficult to compete with unbranded coconut dealers.
• After the founders informed the sharks about their work at other companies, Ashneer and Peyush were out from the deal.
• Aman Gupta, Anupam Mittal, and Namita Thapar made a symbolic offer of ₹5 for 5% equity.
• In addition to financial investment, the acquisition was done primarily to give the brand legitimacy, strategic direction, and mentorship.
• The sharks wanted to support CocoFit’s expansion because they recognized the potential in its creative franchise strategy.
• One of the most unusual transactions in Shark Tank India history occurred when the founders agreed to the ₹5 for 5% stock offer.
• In order to scale successfully, companies don’t always require funding; instead, they need the correct branding, commercial acumen, and mentorship.
• This pitch showed that for early-stage firms hoping for significant growth, branding assistance and strategic mentoring can be more beneficial than financial funding.

Pitch Details

Ask: ₹5 Rupees for 5% Equity

Deal: Aman, Anupam and Namita together secured a deal for ₹5 Rupees for 5% Equity.

Investors: The investment came from Aman Gupta, Anupam Mittal and Namita Thapar.

Conclusion

The sharks heard the business plan from Cocofit, a franchise that sells beverages made from coconuts. By offering ₹5 for a 5% equity stake in their business, the founders made an unusual offer. This symbolic action was meant to emphasize that strategic mentoring and assistance, not financial infusion, was their first priority. The offer was approved by sharks Aman Gupta, Anupam Mittal, and Namita Thapar after the pitch effectively attracted their attention. Each of them made a small contribution to guarantee a combined 5% ownership. This special agreement demonstrated the founders’ faith in their business plan and their intention to use the sharks’ experience to expand their operations.

Significant findings

• Unique & Symbolic Offer
• Strong Business Model
• Franchise Expansion Strategy
• Interest from Multiple Sharks
• Strategic Value Over Capital
• Validation from Sharks
• Validation from Sharks

Key Takeaways from the Episode

1. Hammer Lifestyle’s presentation demonstrated how a company’s performance in a cutthroat market may be influenced by adaptability, the proper investor, and a solid marketing plan.
2. Rohit Nandwani, the founder, requested a ₹30 lakh investment for 3% equity. The sharks made an offer of ₹1 crore for 40% shares after negotiations. The sources that were available did not provide the specifics of the final arrangement.
3. The founders of PNT Robotics suggested a ₹50 lakh investment for 4% equity. An offer of ₹25 lakhs for 25% stock and ₹25 lakhs in debt was the sharks’ response. The sources that were available did not provide specifics about the final arrangement.
4. Cocofit founders emphasized their preference for strategic mentoring over monetary investment by making a symbolic offer of ₹5 for 5% stock. Sharks Aman Gupta, Anupam Mittal, and Namita Thapar agreed to this unusual offer and each made a small payment to jointly purchase the 5% stake.
5. This episode demonstrated a variety of creative company plans and negotiating techniques that reflected India’s vibrant entrepreneurial culture.