Starting in 2019, Nushkha Kitchen is an Indian startup offering a 50-day after-delivery nutrition course with 20 different ingredients meant to support whole postpartum healing. It is completely individual and relies on weight, age, and health of individuals.
To assist with any other post-delivery problems, they also offer 24/7 online service. Having sought an investment of ₹20 Lakh for 10% of the company valuing their business at ₹2 Crores, Nushkha Kitchen has benefited over 400 mothers so far.
Using their website, Nushkha Kitchen takes orders online. The founders also mentioned that they have standardized the processes and that consumers only need to complete an online form to obtain the consistent items depending on their requirement.
Their ticket is about ₹15,000 and they have made about ₹19 lakhs since they started. The founders claimed that at the time of their pitch, they were just marginally profitable. Their sales last month come at ₹1.45 lakhs.
Company Name: Nushkha Kitchen
Founder: Alpana Tiwari & Viral Tiwari
Product: Postpartum Recovery Resources
Highlights
1. Designed especially to help new moms throughout recovery, postpartum nutrition focuses on:
2. Ayurveda-Based Formulations: Holistic therapy made from time-tested natural components.
3. Handmade and free of chemicals: Freshly made free of artificial ingredients or preservatives.
4. Products aimed at lactation-boosting help naturally increase milk output.
5. Convenient & Ready-to- Eat: saves the work of cooking conventional postpartum food.
6. Packed in vital nutrients: bursting with minerals, vitamins, and herbs for general health.
7. Combining old with new needs: provides modern form for ancient knowledge.
8. Focusses on natural healing free from synthetic substances in a health-conscious approach.
9. Possibility of Scalability: Additional Ayurvedic health items will help to increase this possibility.
Pitch Details
Ask: ₹20 lakhs for 10% Equity (Valuation: ₹2 crores)
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion
Nuskha Kitchen offered a strong and socially conscious product, but the company did not secure a contract from the sharks. Strong Ayurvedic roots and postpartum wellness focus of the company set it apart, but it struggled with scalability, market positioning, and client outreach. The investors might have worried about the marketing plans, competitive environment, and company’s capacity for profitable scale-back. But even with not getting money on Sharks
Key Takeaways from the Episode
1. Discover Your Niche: An original USP makes all the difference (The Sass Bar).
2. Be flexible with valuation; investors could provide different deal formats (KG Agrotech).
3. Solve a Real Problem: Products meant for actual use draw investment (KG Agrotech).
4. Have a clear business model; revenue and scalability are issues for Nuskha Kitchen.
5. Strong branding wins; good narrative increases investment and consumer attractiveness (The Sass Bar).
6. Know Your Numbers: Investors want consistent financial results and market analysis.
