Toyshine is an Indian toy brand aiming at a broad variety of luxury, economically priced, and instructive toys for pre-schoolers and toddlers. The company markets more than 2,000 products aimed to stimulate the imagination and learning of young children. Their range of products includes in STEM-based kits appropriate for many developmental periods and interests, building blocks, and puzzles. India generates majority of the items, hence local industry is supported and quality control is guaranteed. The brand aspires to make toys that not only offer entertainment value but also support the cognitive and motor skills development of children.
Company Name: Toyshine
Founder: Rohit Khanna
Product: Toddlers specialist indoor toy
Highlights
1. Over 2,000 SKUs available.
2. Focus on educational toys for children aged 1-5 years.
3. 95% of products manufactured in India.
4. Strong online presence, with millions of views on Amazon.
5. Over ₹45 Crores in revenue in FY21-22.
6. Expansion into various categories, including wooden toys and puzzles.
Pitch Details
Ask: ₹ 1.25 Crores for 0.5% equity
Deal: After negotiations, deal couldn’t happen
Investors: NO DEAL
Conclusion: Toyshine battled to persuade the Sharks on Shark Tank India, even with its great product line and high sales numbers. The Sharks were worried about the valuation, competition, and lack of original intellectual property even although the brand showed notable expansion and a devoted following. Although the presentation produced no funding, the exposure from the show gave Toyshine important exposure, therefore enabling the brand to keep flourishing in the cutthroat toy industry.
Key Takeaways from the Episode
1. Solve Real Problems: Companies meeting important needs—like Medulance—draw in business.
2. Realistic Value: Open yourself to equity negotiations; overvaluation could cost you a deal.
3. Investor Fit Matters: Target the appropriate investors; not everyone fits your goal.
4. Profitability is important; good unit economics and margins inspire investor confidence.
5. Equity Trade-offs: Higher ownership may not be as helpful as including strategic investors.
6. Clear and orderly pitches increase the likelihood of investments.
