With a safer and more effective substitute for conventional toothpaste, oral care start-up Perfora hopes to transform the market. They brought India’s First Made Safe Certified Toothpaste and emphasized the dangerous chemicals included in regular toothpaste during their pitch. Along with their Toothpaste, they also sell Smart Electric Toothbrushes, Alcohol-Free Mouthwash, Smart Water Flossers, Teeth Whitening agents. In five years the company wants to transform the oral care market and have one crore washrooms using Perfora products.
Having started their adventure in August 2021, they have already seen over 40,000 patrons. They raised two crores at a post-money valuation of 13 crores in April 2021 by securing funds from Sameer, the co-founder of Boat. Their second investment round in February 2022 raised 7 crores at a 39 crores value. Revealing plans for a new, price-competitive product line, they had a gross margin of 57%, marketing expenses accounting for 45% of income, and 10.2k followers at the time of the presentation.
Company Name: Perfora
Founder: Jatan Bawa & Tushar Khurana
Product: Oral care products
Highlights
1. Free from dangerous chemicals like parabens and sulphates, clean ingredients
2. Smart Technology: For better dental hygiene, electric toothbrushes and clever water flossers
3. Made Safe Certified toothpaste from India first in certification.
4. Alcohol-free mouthwash offers fresh breath free of aggravation.
5. Designed for successful stain removal, teeth whitening treatments
6. Sustainable Packaging: Plastic-neutral, cruelty-free, environmentally minded projects.
7. Focusses on long-term oral health advantages in science-backed formulations.
Pitch Details
Ask: ₹80 lakhs for 1% equity, valuing the company at ₹80 crores.
Deal: After negotiation Namita Thapar, Vineeta Singh and Peyush Bansal, finished the deal at ₹80 Lakhs for 2.5% equity.
Investors: The investment came from Namita Thapar, Vineeta Singh and Peyush Bansal.
Conclusion
With safe, creative, and clean products, Perfora’s pitch presented a great vision for transforming the dental care market. Their focus on openness, premium ingredients, and contemporary technologies really connected with investors as well as consumers. Early success for the brand has shown thousands of consumers and notable market traction. Perfora distinguishes in a usually chemical-dependent sector with a dedication to sustainability and user wellness. Accepting a Shark Tank arrangement increases their growth potential, so enabling them to broaden their reach and provide top oral care more widely throughout India.
