Luxury soap brand The Sass Bar specializes in handcrafted, artistic, vegan soaps meant for gift-giving and personal usage. Made with skin-friendly components, these soaps are paraben-free, cruelty-free, every soap is visually beautiful and resembles pastries like cupcakes, waffles, and donuts—each individually formed. Serving customers who value looks and premium skincare, the brand seeks to transform daily skincare into a luxurious and pleasant experience. Emphasizing fun, scent, and nutrition, The Sass Bar sets itself apart from standard soap companies by stressing luxury, innovation, and gift appeal.

Company Name: The Sass Bar

Founder: Rishika Nayak Shetty

Product: Gifting Brand

Highlights

1. Handcrafted and artistic, cupcake, waffle, and donuts inspired soap creations.
2. Made using skin-friendly, cruelty-free, and chemical-free ingredients, vegan and paraben-free.
3. Aesthetic packaging makes it a great option for upscale gift-giving.
4. Rich perfumes and moisturizing qualities abound in this fragrant and skin-friendly bath experience, therefore enhancing its luxury.
5. Trendy and youthful branding: great presence on social media, appealing to a modern, style-conscious audience.
6. Custom & Seasonal Collections provide themes and limited-edition designs for important events.
7. Targeting luxury and premium skincare clients seeking for distinctive bath products, niche market positioning aims

Pitch Details

Ask: ₹40 lakhs for 8% equity (Valuation: ₹5 crores).

Deal: After negotiation Anupam Mittal and Ghazal Alagh, finished the deal at ₹50 lakhs for 35% equity.

Investors: The investment came from Anupam Mittal and Ghazal Alagh.

Conclusion:

Targeting a clientele that values both appearance and skincare, the pitch of the Sass Bar presented a distinctive, premium product with great gift possibilities. Although the concept was appreciated for its originality, questions of scalability, price, and rivalry in the soap business were voiced. Still, the brand’s great visual appeal and market orientation helped it attract investment. The creators shown faith in the originality and long-term possibilities of their company. The Sass Bar may increase its reach by using its artistic products to create a devoted consumer base in the premium skincare and gifting sector, therefore utilizing its marketing and business approach.