One brand of solutions that lets you keep your house orderly is homestrap. They market items to fit cabinets. Their line of products consists in Saree Organiser, Shirt Stacker, Clothes Organiser, Jewellery Organiser and Shoe Organiser. By the time of their pitch, they had serviced over 15 lakh clients and found markets. Their goal is to arrange all of India’s wardorobes and so requested investment of ₹70 Lakh for 1% of the company.
Last year Homestrap sold ₹17.2 Crore with an average selling price of ₹506. Their forecasts for FY22–23 come at ₹23 Crores. FY16–17 saw the company’s maiden financial year with sales of ₹2.13 Crores followed by ₹7 Crores, ₹9 Crores, ₹12 Crores and ₹19 Crores in FY 18, 19, 20 and 21 correspondingly. Entering the furniture category caused a slump, which they chose to draw back following Covid. Right now, their EBITA is under 3%.
Their product, which MRP for ₹100 yields ₹55 in gross revenues, delivers Unit Economics Marketplaces pay about ₹31% in commission and spend 6–7% on marketing. They are also collaborating with bloggers. Although the creators revealed they had only started three months ago, they had 1000 followers on Instagram. The company allocated ₹35 lakhs for marketing in FY 21–22.
Company Name: Homestrap
Founder: Akash Mehta & Priyanka Mehta
Product: Home Organizers
Highlights
1. Provides a range of housekeeping items like shoe racks, saree stackers, and wardrobe organisers.
2. Made for clever use of space and small storage.
3. Aimed for urban homes considering durability and cost.
4. Strong web presence mostly sold via e-commerce sites.
5. Stresses excellent materials and simple designs.
6. Using clever, space-saving ideas, helps clients organize their houses.
Pitch Details
Ask: ₹70 lakhs for 1% equity, valuing the company at ₹70 crores.
Deal: After negotiation Anupam Mittal, finished the deal at ₹50 Lakhs for 7% Equity and ₹20 Lakhs Debt @ 10% Interest.
Investors: The investment came from Anupam Mittal.
Conclusion:
Emphasising cost, quality, and utility, Homestrap proved its promise as a brand in the home organisation sector. The business owners highlighted their sales increase and market traction, therefore proving a great awareness of e-commerce and consumer needs. Although some sharks worried about scalability and profits, the business attracted funding from Anupam Mittal, who recognised promise in their idea. The money enabled Homestrap to grow its product range and run its activities. The presentation generally matched the brand’s dedication to provide Indian consumers with more easily available home organisation tools.
