Very Much Indian: Handwoven Paithani Sarees

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Very Much Indian is a brand committed to conserving India’s rich cultural legacy. Known for their elaborate designs and vivid hues, these sarees are the epitome of centuries-old artistry. Slony Baldev Gambir founded the business, which serves as a link between craftsmen and customers by paying weavers fairly and producing genuine, superior sarees. The painstaking efforts of talented craftsmen are evident in each Paithani saree, which is a masterpiece that takes around two and a half months to make. Very Much Indian is a representation of sustainable design and cultural pride as it not only honors traditional artwork but also strengthens local communities.

Very Much Indian At Shark Tank India Season 2 (Image: Sony LIV)

Company Name: Very Much Indian

Founder: Slony Gambir

Idea: Traditional and Ethnic Sarees

Product: The primary product is handwoven Paithani sarees, a type of traditional Maharashtrian silk saree.

Slony Gambir, founder of Very Much Indian (Image: Sony LIV)

Highlights

  • Authenticity: Maharashtra’s handwoven Paithani sarees created by expert artists.
    Inspired by centuries-old weaving processes, complex motifs, vivid colors, and rich cultural patterns define traditional designs. Made with fine silk and zari—gold or silver threads—premium quality guarantees elegance and longevity.
  • Time: Intensive Craftsmanship: Weaving each saree takes around 2.5 months, therefore highlighting the painstaking work required. Directly links weavers to consumers thereby guaranteeing fair pay for artists.
  • Cultural Preservation: Encourages and preserves Paithani weaving history.
  • Sustainable Fashion: Provides handcrafted, environmentally sustainable goods in line with local weaving groups.
    Combines current, customer-centric strategy with timeless artistic ability in a unique value proposition.

Pitch Details

Ask: ₹50 lakhs for 3% equity, valuing the company at ₹16.67 crores.

Deal: After negotiations Namita Thapar and Aman Gupta of ₹50 lakh for 10% equity.

Investors: The investment came from Aman Gupta and Namita Thapar

Conclusion

Very Much Indian presented a sincere goal to protect and forward the legacy of handwoven Paithani sarees. With her dedication to supporting artists, guaranteeing fair trade, and selling real, high-quality sarees straight to consumers, Founder Slony Baldev Gambir delighted the sharks The investors related to the combination of a viable economic plan and cultural preservation. In the end, Namita Thapar and Aman Gupta made ₹50 lakh for 10% stock, therefore helping the brand to carry on its celebration of traditional crafts while increasing its market share.

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