Offering herbal cigarettes created from organic herbs as a healthier, chemical-free substitute for regular tobacco products, Organic Smokes sold their firm on Shark Tank India Season 2. Positioning their products as free from tobacco, nicotine, and chemicals, the company sought to target health-conscious smokers seeking a safer choice. Emphasizing the expanding market for natural and organic substitutes, the founder sought finance to scale the company. Although the concept piqued the Sharks’ interest, their response was divided because of questions regarding market demand and legal obstacles. Notwithstanding this, the company attracted an offer from one of the Sharks; yet, not all investors were persuaded about the long-term viability of the enterprise.

Company Name: Organic smokes

Founder: Gaurav, Piyush & Nitin Chhabra

Product: Herbal Smokes

 Highlights

1.Organic herbs make up the product, which provides a tobacco- and nicotine-free smoking experience.
2.Positioned as a better choice for smokers wishing to cut their reliance on tobacco or stop conventional smoking, health-conscious alternative
3.Chemical-devoid: The cigarettes are a safer substitute for customers as are devoid of dangerous chemicals usually included in regular cigarettes.
4.Attractive to consumers looking for holistic, organic products, Natural Smoking Experience emphasizes on giving a more natural and chemical-free smoking experience.
5.Using organic materials helps the company stress sustainability, which would appeal to environmentally minded consumers.
6.With an eye toward a growing demand for herbal and natural products, targets health-conscious people or those wanting to cut tobacco intake.

Founders of Organic Smokes (Image: Sony LIV)

Pitch Details

Ask: ₹1 crore for 1% Equity (Valuation: ₹100 crores)

Deal: Aman Gupta showed interest but deal couldn’t happen as shark couldn’t see any growth.

Investors: NO DEAL

Conclusion

Focusing on herbal, chemical-free cigarettes produced from organic herbs, the pitch showcased a unique and health-conscious alternative to typical tobacco products. Though the Sharks disagreed on the long-term viability of the product because of worries about market demand and legal obstacles, Aman Gupta found promise in the idea especially for consumers looking for better living options. Though the agreement was signed knowing that the company would have to face various obstacles to thrive in a competitive market, he agreed to invest giving the company an opportunity to develop its operations.

 Key Takeaways from the Episode

1. Standing out from the competition in daily products depends on their innovation.
2.Success requires comprehensive market research.
3.Attracting money depends on scalability and well defined development plans.
4.Investors relate with entrepreneurs’ passion and dedication.
5.Crucially are financial discipline and knowledge of costs.
6.If an industry has a distinctive selling feature, it will be successful in several spheres.