Turms Intelligent Apparel is a company that specializes in men’s business and formal wear, fusing fashion with technology. By adding cutting-edge characteristics like sweat absorption, wrinkle resistance, and temperature regulation, the brand hopes to provide fashionable, comfortable, and intelligent apparel. Their goal is to update men’s formal attire by making it more comfortable and useful without sacrificing flair. The items are perfect for people with hectic and active lifestyles because they contain shirts, pants, suits, and accessories with unique technological capabilities. These clothes are made to meet the increasing need for professional people to wear stylish, carefree formal attire that allows them to remain relaxed all day.

Company Name:  Turms Intelligent Apparel

Founder: Surender Singh Rajpurohit

Product: Intelligent Clothing

Highlights

• The business specializes on apparel with unique qualities like moisture-wicking capabilities, anti-wrinkle fabrics, and temperature control. These clothes are made to be as comfortable as possible, making them perfect for people who travel frequently or work in demanding environments.
• In order to raise brand awareness and interact with their target audience, Turms, like many contemporary firms, has placed a strong emphasis on online sales channels and developed a digital-first approach.
• The founder placed special emphasis on the premium materials and artistry used to create each article of apparel. They described how the additional utility of their product sets it apart from conventional formal attire.
• Given the difficulty of fusing technology with apparel, Aman Gupta indicated interest in the brand but was uncertain about how the tech components would scale in the market.
• Although she thought the idea was good, Vineeta Singh wasn’t sure if it would scale or appeal to a large enough market to warrant the valuation.
• Anupam questioned the product’s distinctiveness, implying that their characteristics might be swiftly imitated by other businesses.
• Azhar Iqubal, however, thought the brand had potential and supported its digital-first strategy. He believed that if a product could stand out with its unique features, the clothing market—especially for professionals—might increase significantly.
• This pitch demonstrated how a combination of creativity and industry knowledge can draw in funding, especially when supported by promising growth prospects and a sound company plan.

Pitch Details

Ask: ₹1.2 Crore for 2% Equity

Deal: After negotiations, Azhar secured a deal for ₹1.2 Crores for 4% Equity.

Investors: The investment came from Azhar Iqubal.

Conclusion

Turms Intelligent Apparel achieved a major milestone for the brand when it successfully landed a contract with Azhar Iqubal for ₹1.2 Crores for 4% ownership in Shark Tank India’s Season 3, Episode 4. In addition to the financial support, Azhar’s investment includes the strategic know-how of growing digital-first companies. Turms is positioned to upend the conventional formal wear market with its creative strategy of fusing design and technology, particularly aiming to professionals who appreciate comfort and flair. The agreement sets Turms Intelligent Apparel up for future expansion, broadening its customer base and securing its position in the cutthroat clothing market.

Significant findings

• Innovative Product Concept
• Strong Investor Interest
• Scalability Potential
• Technology-Driven Apparel
• Market Demand
• Strategic Guidance