Raasa, a firm that is committed to changing the street food scene in India, introduces a revolutionary model to address the situation of unregulated street food vendors. Their invention aims to transform a sector that hasn’t altered in decades by focussing on India’s relatively unexplored street food market. By guaranteeing hygienic and safety standards in the street food industry, the startup’s innovative idea seeks to transform food delivery and maybe change the market.
For street vendors, Raasa provides solutions to five main issues. First of all, they assign them distinctive ID numbers and branding. Second, they assist in obtaining an FSSAI licence. Thirdly, they integrate the merchants on Swiggy and Zomato. In addition, they offer them training and reasonably priced consumables. In August 2022, they generated ₹40,000 in revenue with 20 Kart partners.
Company Name: Rassa
Founder: Manik Sehgal
Product: Hygenic & Safe Foodcarts
Highlights
1. Authentic Indian Gravies: Rassa specialises in making authentic-tasting gravies and curries that are ready to cook and consume. These dishes are made using traditional Indian recipes.
2. Convenience: By offering pre-made gravies that can be combined with a variety of components, such as meats or vegetables, the product enables consumers to experience home-cooked meals with little effort.
3. Preservative-Free: The gravies are free of preservatives, making them a healthier and more natural substitute for a lot of processed foods.
4. Variety of Flavours: Rassa provides a large selection of curries and gravies to suit a range of palates, including South Indian and Punjabi.
5. Target Market: Working families, busy urban professionals, and everyone else searching for a quick yet delectable dinner choice are the brand’s main target customers.
6. Sustainability: In keeping with current sustainability trends, the company also places a strong emphasis on environmentally friendly packaging.
7. Growing Market: Rassa wants to capitalise on India’s rapidly developing ready-to-eat food market by providing high-quality goods with genuine flavours.
8. Shark Tank Success: The brand’s visibility and development prospects were enhanced by the Sharks’ investment in the founders.
Pitch Details
Ask: ₹50 lakhs for 5% equity, valuing the company at ₹10 crores.
Deal: After negotiation Anupam Mittal finished the deal at ₹50 Lakhs for 25% equity.
Investors: The investment came from Anupam Mittal.
Conclusion:
To sum up, Rassa’s Shark Tank India Season 2 presentation was a powerful illustration of innovation in the ready-to-cook food industry. The company was able to spot a need in the market for real Indian curries and gravies without preservatives that are convenient without sacrificing flavour. Rassa established itself as a major player in the expanding ready-to-eat food market by emphasising high-quality ingredients, environmentally responsible packaging, and meeting the demands of busy, urban consumers.
The Sharks were impressed by the pitch, and Rassa received several investments offers, confirming the viability of her company plan. The company’s success stems from its capacity to provide classic Indian flavours in a contemporary, practical packaging, satisfying the growing need for quick and wholesome meal options. Rassa has the chance to expand its business and take the lead in India’s ready-to-eat food sector with the help of investment and strategic expansion.
