Maintaining is a brand dedicated to provide curly, wavy, oily hair care products. They have grown into all hair types and feature accessories as well. One can get their stuff from markets and their own website. Started in 2018, Manetain boasts 22,000 community members. For 2.5% Equity, they needed a ₹75 lakh investment. Their items are made from the clean ingredients.
Although the Indian market for curly hair is between ₹250–300 Crores, the total market for hair products in India is ₹15000 Crores. Their net sales for last month were at ₹12 lakhs; they completed FY21-22 at ₹1 crore. Out of their typical monthly sales of ₹10 lakhs, the Founders revealed that their cost of goods comes out to be ₹3 lakhs. They also bought Courier for another ₹70,000 and Razorpay and Shopify for ₹40,000. They are also maintaining their socials and paying ₹1.6 lakhs to companies for performance marketing. The workforce earns another ₹40,000 in wages; they save the remainder for brand marketing. Their customer acquisition cost is ₹200; their gross profit falls between 60 and 70%.
Company Name: Manetain
Founder: Hinshra Manadath Habeeb & Yuba Mohammed Romin Aga
Product: Haircare Products
Highlights
1. Designed for Curly & Wavy Hair: Especially developed for Indian hair textures.
2. Reasonably priced substitutes for costly imported curly hair products abound.
3. Free of sulphates, parabens, and dangerous chemicals, natural and safe ingredients abound.
4. Products range in shampoos, conditioners, leave-in treatments, hair accessories including diffusers and bonnets.
5. On hair products, high profit margins—between 70 and 75 percent—make them a solid business strategy.
6. DTC & Marketplace Presence: Amazon, their website, and a few chosen physical stores sell it.
Pitch Details
Ask: ₹75 lakhs for 2.5% equity, valuing the company at ₹30 crores.
Deal: After negotiation Aman Gupta, finished the deal at ₹75 Lakhs for 10% equity.
Investors: The investment came from Aman Gupta.
Conclusion: Manetain effectively articulated their idea of bringing reasonably priced, premium curly hair products into India. Strong sales, solid profit margins, and a rising clientele let the brand show great market potential. Originally looking for ₹75 lakhs for 2.5% stock, the founders negotiated a deal with Aman Gupta for ₹75 lakhs in exchange for 10% equity, therefore reducing their valuation to ₹7.5 crores. Manetain is already a go-to brand for curly hair care in India, and this investment will assist it to grow, enhance branding, and scale manufacturing, so establishing itself.
