One brand made of Chakki flour is Sharmaji Ka Aata. They improved their flour working with a dietician. Pune boasts approximately 4000 customers for them. The firm said that top stores all across Pune carry their product. Their objective is to take those pan-India and they have more than forty kinds of grains. They sought ₹40 Lakhs for 10% of the business to help that ambition come true. Sharbati Wheat accounts for 70% of their revenue; owners anticipate that following some expansion they will scale the company by narrowing down too few SKUs.
As of yet, Sharmaji Ka Aata has not paid for marketing. Sangeeta said she wakes up and first thing she does is post messages reminding people of their brand and Flour needs in 100s of groups. To have that one-on-one contact, she also personally sold her good to customers.
Starting in 2019, Sharma Ji Ka Aata brought in ₹12 lakhs in their first financial year, FY21-21. Next year’s growth rate, at 125%, following to be ₹27 Lakhs. Forecasts for the company’s FY 22–23 sales came at ₹40 Lakhs. Their net comes at 38%; their gross margin is at 63%. For a five-kilogram bag, their price comes at ₹295. Founders revealed that although 25% WhatsApp and remainder comes from offline, markets, 20% of the company originates from their own website. The business also has an outlet that generates roughly 20% of its income.
Company Name: Sharmaji ka Atta
Founder: Pranav Sharma and Sangeeta Sharma
Product: Flour making
Highlights
1. Freshly milled, chemical-free, 40+ variety flour.
2. Customized grain combinations for flour of personal taste.
3. Not one preservative or addition; 100% natural.
4. Started in 2019 (Pune) by Pranav & Sangeeta Sharma.
5. ₹12L (2020–21) > ₹27L (2021–22) → ₹40L (2022–23 anticipated).
6. Margin in net profit: 38%.
Pitch Details
Ask: ₹ 40 Lakhs for 10% equity valuing the company at ₹4 crores.
Deal: After negotiation Amit Jain, finished the deal at ₹ 40 Lakhs for 20% equity
Investors: The investment came from Anupam mittal.
Conclusion:
With its freshly milled, chemical-free flour and customizing choices, Sharmaji Ka Aata amazed the sharks. The brand displayed great development potential and a high 38% profit margin despite small initial sales. The founders asked for 60 lakhs, however following talks Amit Jain paid ₹60 lakhs for 5% equity. Following Shark Tank, the company grew quickly, turning over ₹20 lakhs monthly and spreading over India. The investment made the brand more visible, runable, and appealing, therefore improving its client base, operations, and brand reputation and making the Shark Tank offer profitable.
Key Takeaways from the Episode
1. Clearly USP Wins: Make a stand with a distinctive and highly sought-after product.
2. Scalability Attracts Investors: Tech-driven, powerful ideas earn more money.
3. Valuation should be flexible; unrealistic values could cost you a deal.
4. Know Your Numbers: Excellent traction and financial results inspire investor confidence.
5. Funding Is Not Always Necessary; Sometimes it might be wiser to walk away.
