Sisters Rebekah Sood and Ariella Blank started the firm Atmosphere Kombucha, which makes premium kombucha, a fermented green tea beverage with documented health advantages, especially its probiotics supporting gut health. Made using premium organic ingredients, their products taste Mango Peach, Exotic Lime, Kolala, Lychee Love among other flavours.
Company Name: Atmosphere
Founder: Rebekah Sood and Ariella Blank
Idea: Kombucha
Product: The primary product is Kombucha
Highlights
1. Product Type: Probiotic fermented green tea beverage.
2. Health Benefits: Advances digestion, gut health, general wellness.
3. Flavours: Original and reviving choices including: Lychee Love, exotic lime, kolala, mango peach.
4. Made from premium organic, natural raw materials, ingredients are:
5. Modern consumers value beautiful, environmentally sustainable packaging.
6. Distribution: Found in upscale stores such Blue Tokai, Starbucks, and other top cafés all around India.
7. USP: One of the first companies from India to widely promote kombucha under a taste and health-conscious focus.
8. Social Impact: Made in a 100% female workforce facility situated in Delhi.
Pitch Details
Ask: ₹75 lakhs for 3% equity, valuing the company at ₹25 crores.
Deal: Anupam Mittal: ₹3.75 crores value, 20% equity worth ₹75 lakhs.
Vineeta Singh: ₹30 lakhs for 10% equity plus ₹45 lakhs debt at 12% interest (valuation: ₹3 crores)
Investors: NO DEAL
Conclusion
Atmosphere Kombucha’s Shark Tank India Season 2 pitch came off without a contract. Though bids from Anupam Mittal and Vineeta Singh, the founders, Rebekah Sood and Ariella Blank couldn’t get the sharks to agree. Valueing their company at ₹9.38 crores, they were adamant on their counteroffer of ₹75 lakhs for 8% equity, but the sharks thought it too much. Despite interest in the brand’s unique product and vision, ultimately the difference between the valuation expectations of the creators and the investors resulted in no investment being made.
