Founded by 86-year-old Radha Krishna Choudhary, Avimee Herbal is a startup focused in developing hair and skincare products combining Ayurvedic and modern components. Starting in August 2021, the firm has quickly added 27 products to its portfolio from three. These goods may be found on the corporate website as well as on main internet markets such Amazon.
Remarkably, Avimee Herbal revealed FY22 INR 6.5 crore sales. Without any marketing activity, the monthly split was 95 Lakh, 1.25 Cr, 1.25 Cr, 1.75 Cr, 1.65 Cr for April, May, June, July and August 2022 correspondingly. Their products were approved in Dubai at the time of filming, thus they anticipated the sales to be more than 20 Cr by year end. Their own website accounts for 88% of their revenue; the remaining percentage come from markets. Their repeating rate is thirty-two percent.
With Siddhant serving as the managing director and Choudhary, his daughter Vinita Aggarwal, his grandsons Vibhor and Siddhant Aggarwal, and Siddhant’s wife Ambika Aggarwal each holding one-third of the equity, the team comprised Valuing the company at INR 560 crore, their pitch sought an investment of INR 2.8 crore in return for a 0.5% equity stake.
Company Name: Avimee Herbal
Founder: Radha Krishna Choudhary
Product: Hair and skincare products
Highlights
1. Avimee works on developing nutritious supplements with 100% natural and plant-based components. Their goods appeal to health-conscious people looking for organic substitutes.
2. Products meant to assist general wellness—including particular benefits like boosting immunity, gut health, and digestive support—are made with health in mind.
3. Avimee stresses a clean label—that is, items free of any toxic chemicals, preservatives, or additives. Customers searching for natural, safe solutions will find great attraction in this.
4. Supported by science, the brand guarantees that its goods are developed using scientific research to offer efficient health advantages, so strengthening customer confidence.
5. Avimee’s goods appeal to a rising market of people who value sustainability and plant-based substitutes above conventional pills for health.
6. Scalability Potential: Avimee underlined during the pitch the wellness sector’s potential for expansion given the growing need for natural and organic health products.
Pitch Details
Ask: ₹2.8 crores for 0.5% equity, valuing the company at ₹560 crores.
Deal: After negotiations, deal couldn’t happen
Investors: NO DEAL
Conclusion:
At its pitch on Shark Tank India Season 2, Avimee effectively positioned itself as a potential leader in the plant-based health and wellness sector. Avimee Lohia, the founder, successfully conveyed the brand’s dedication to provide natural, scientifically supported products that satisfy the rising market for organic and sustainable supplements. The proposal connected with the Sharks because of its clear emphasis on clean, plant-based formulations, therefore tackling important health issues including immunity and gut integrity.
Although the brand’s future in the wellness sector was clear-cut, the pitch also emphasised the growing consumer movement towards natural, healthy substitutes. In the end, Avimee positioned the business for future success in a fast increasing industry by proving a strong business model, a growing market possibility, and a product that fits modern health trends.
