Made specially to appeal to the LGBTQ+ community, BeUnic is a fashion and lifestyle brand. Along with providing a venue for LGBTQ+ businesses to present and market their works, the brand sells shoes, clothes, and accessories. By giving the LGBTQ+ community chances for business expansion, employment, and self-expression via distinctive and inclusive products, BeUnic’s fundamental goal is to empower and support them. Aiming to build a more inclusive and varied market for customers and businesses from the LGBTQ+ community, the brand distinguishes itself by blending fashion with social impact.
Company Name: BeUnic
Founder: Ashish Chopra, Simmi Nanda and Vishesh Chopra
Product: Gender-inclusive lifestyle
Highlights
1. Focusses on helping and empowering the LGBTQ+ community by providing business prospects and talent exhibition.
2. Offering a large selection of apparel, shoes, and accessories fit for and by the LGBTQ+ community, inclusive fashion
3. Platform for LGBTQ+ Entrepreneurs: gives creators of LGBTQ+ goods and exposure a venue.
4. Promoting inclusion, diversity, and representation in the fashion and lifestyle sectors helps one to bring about constructive change.
6. Features strong, distinctive, and vivid designs reflecting originality and self-expression throughout the range of products.
7. Prioritizing constructing a profitable business model alongside providing a secure and welcoming environment for LGBTQ+ people drives this.
Pitch Details
Ask: ₹1 crore for 10% equity, valuing the company at ₹10 crores.
Deal: After negotiations, deal couldn’t happen
Investors: NO DEAL
Conclusion
With an eye toward uplifting and helping the LGBTQ+ community, the BeUnic pitch on Shark Tank India Season 2 presented a distinctive mix of design and social impact. Although the brand’s goal in offering inclusive, community-driven goods and a stage for LGBTQ+ businesses is admirable, its profitability and scalability suffered. The sharks were dubious despite the good social message because of worries about the company’s financial viability and expansion possibilities. The pitch did not so generate any investment.
BeUnic ultimately provided a solid vision for inclusivity and empowerment, but it needed a better economic strategy to persuade the investors. Its path reminds us of the need of juggling financial viability with social effect in business.
Key Takeaways from the Episode
1. Entrepreneurs like Dabble’s non-toxic, child-safe art supplies must find unmet demands in the market.
2. Transparency and quality: As Dabble’s packaging shows, open ingredients and sourcing help to build confidence.
3. Technology Use: Leverage digital channels to improve consumer experiences—like Cloud Tailor’s customizing of fashion services.
4. Including social good and inclusivity—like Be Unic’s support of the LGBTQIA+ community—may help your brand to be more widely known.
5. Customer-Centric Solutions: Emphasize customized, individualized services—exactly what Cloud Tailor approaches fashion with.
