BL Fabric is a Surat-based brand specializing in affordable, semi-stitched lehenga cholis with intricate embroidery, including sequins, thread work, and zari detailing. The brand offers a wide range of styles, priced between ₹1,800 and ₹10,000, making it accessible to various customers. With a focus on customization, BL Fabric operates exclusively through its website, serving over 65,000 customers in three years and achieving impressive revenue growth. The brand’s strong online presence, including 2.4 million YouTube subscribers and 800,000 Instagram followers, has contributed to its success, and it gained significant attention on Shark Tank India, securing a deal for ₹1 crore investment.
Company Name: BL Fabric
Founder: Mayur Bharatbhai Gediya
Product: Online Designer Lehenga Brand
Highlights
1. With costs ranging from ₹1,800 to ₹10,000, Affordable Semi-Stitched Lehengas has rich embroidery designs including sequins, thread work, and zari details.
2. Customizing: Offers consumers via their website the ability to personalize their lehenga cholis.
3. Boasts over 2.4 million YouTube subscribers and 800,000 Instagram followers, therefore increasing company visibility and sales through strong online presence.
4. Targeting ₹18 crore by year-end, impressive growth serves over 65,000 consumers within three years and generates ₹5 crore in income by September 2023.
5. Appeared in Season 4, Shark Tank India had a successful appearance obtaining ₹1 crore for 4% equity with a performance-based clause.
6. Specializing on ethnic wear—more especially, lehenga cholis—ethnic wear provides brides and event dress a mix of modern appeal and tradition.
7. Sustainability & Innovation: Emphasizes excellent designs while still reasonably priced and makes use of internet channels to appeal to a larger market.
Pitch Details
Ask: ₹1 Crore for 2% Equity, valuing the company at ₹50 crores.
Deal: After negotiations Ritesh Agarwal and Kunal Bahl finished the deal at ₹1 crore for 4% equity.
Investors: The investment came from Ritesh Agarwal, and Kunal Bahl
Conclusion
By providing reasonably priced, premium, semi-stitched lehenga cholis with detailed embroidery, BL Fabric is transforming the ethnic wear market to suit a broad spectrum of consumers. Serving over 65,000 consumers and attaining notable revenue growth, BL Fabric has been very popular in the industry because to its strong online presence and capacity for product customizing. The way the brand looks on Shark Tank India emphasizes even more its possibilities for growth and guarantees an investment to enable it to scale. Rising star in the ethnic apparel market, BL Fabric is set to keep its success by combining current digital innovation with traditional handmade work.
