Founded by Himanshu and Shreya, Cheesecake & Co. is a luxury dessert business meant to introduce excellent cheesecakes to the Indian market. Seeing there were not any real cheesecakes available in India, they developed a brand emphasizing strong tastes, quality ingredients, and appealing packaging. Under a Direct-to- Consumer (D2C) approach and retail distribution, the company guarantees accessibility. Their cheesecakes, which satisfy those who enjoy desserts looking for real tastes, are well-known for their rich taste and smoothness. Rising in popularity, Cheesecake & Co. has become known in the premium dessert category, challenging existing and new dessert companies.
Company Name: Cheesecake & Co.
Founder: Himanshu Gakhreja and Shreya Agarwal
Product: Cheese Cakes
Highlights
1. Rich, creamy, and decadent cheesecakes are created by using premium quality ingredients.
2. Diversity of Flavours: Provides several distinctive and traditional tastes to suit different palaces of taste.
3. Strong market presence accessible through retail outlets and Direct-to- Consumer (D2C) channels.
4. Designed to improve the premium feel and make it perfect for gift-giving, attractive packaging is
5. Development Prospect: In the dessert category, this brand has great income numbers and market demand, thereby suggesting great possibilities.
6. Focusses on quality, flavor, and convenience in a customer-centric approach to improve the dessert experience.
Pitch Details
Ask: ₹1 crore for 2% equity, valuing the company at ₹50 crores.
Deal: After negotiations, deal couldn’t happen
Investors: NO DEAL
Conclusion: With great income and market demand, the Cheesecake & Co. proposal on Shark Tank India Season 2 presented a viable luxury dessert brand. With their scalable business plan, varied tastes, and quality-oriented approach, the entrepreneurs really delighted the sharks Nevertheless, they turned down an offer from Anupam Mittal and Aman Gupta because of a reduced value. Their choice to keep on their own shows belief in the expansion possibilities of their brand. The presentation positioned Cheesecake & Co. as a major participant in the changing dessert business and underlined the growing need for luxury cheesecakes in India.
