India’s premier non-Leather brand, Ethik produces luxury goods using science and technology. Every one of their creations is vegan. The company began in 2012 and aims to lead this sector’s market. With a valuation of ₹3 Crores, they sought to raise ₹15 Lakhs for 5% of the firm.
The pair of sneakers Ethik bought runs about ₹4,500. Their income overall between 2013 and 2019 came at ₹80 lakhs. Bharat joined in 2018 and, until their pitch, they accumulated ₹25 Lakhs.

Company Name: Ethik

Founder: Pankaj Khabiya & Bharat Tanka

Product: Vegan Products

 Highlights

1. Vegan and Cruelty-Free: Ethik alone sells non-leather goods, a fashionable and moral substitute for conventional leather.
2. Premium Materials: Uses plant-based cellulose and premium microfiber that replicate the look and feel of leather without endangering animals.
3. Offers a range of men’s fashion products including formal and casual shoes, belts, wallets, and accessories.
4. Comfort and utility are guaranteed by the lightweight, breathable, water-resistant, long-lasting fabrics.
5. Sustainability Focus: Encouragement of ethical decisions by means of programs like “Live Leather-Free,” therefore fostering environmentally sustainable fashion.
6. Combining current technology with handwork, innovative design produces chic, high-performance vegan accessories and shoes.
7. One of the first luxury vegan fashion labels serving ethical clients in India is market positioning.

Pitch Details

Ask: ₹15 lakhs for 5% Equity (Valuation: ₹3 crores)

Deal: After negotiations deal couldn’t happen

Investors: NO DEAL

Conclusion

Ethik keeps advocating sustainable and cruelty-free design in the Indian market even though Shark Tank India does not get investment. An increasing audience looking for substitutes for conventional leather goods has connected with their dedication to ethical standards and quality. Ethik wants to revolutionize men’s fashion with ecologically conscious options by concentrating on innovation and consumer education, therefore supporting the worldwide trend towards sustainable and ethical shopping.＀

Key Takeaways from the Episode

1. Novel and Original Pitches Emphasizing the variety in India’s entrepreneurial scene, the episode included businesses with unique business structures and product offers.
2. Emphasizing the significance of entrepreneurs knowing their numbers—including revenue, profit margins, and valuation—the sharks underlined how this would help to ensure investments.
3. Investors sought companies with great scalability potential so they might expand outside of their present market.
4. Entrepreneurs with a clear market positioning and a unique selling proposition (USP) stood more likely to secure deals.