Indulge is an Indian startup. Accessible 24/7, 365 days and in 180+ countries, this is a digital concierge service. Serving High Net Worth Individuals is the major emphasis of the organization. Indulge is WhatsApp first firm, the creators said, so clients may get in touch right away. The company valued at ₹50 Crores requested an investment of ₹50 Lakhs for 1% equity.
Indulge offers a range of services including global travel, restaurant bookings, shopping, and others. Sending flowers is one. In order to provide the customer individual experiences, the company also gathers personal information such birthdays, anniversaries, and bucket lists. In last two years, they had answered more than 25,000 inquiries. 183 High Net Worth people make up their clientele right now.
Company Name: Indulge
Founder: Karan Bhangay & Advita Bihani
Product: Digital Consierge Service for HNI
Highlights
1.Bespoke travel, shopping, and exquisite dining—luxury concierge services.
2. Global subscription for 24/7 services in 180+ countries: ₹4 lakh/year.
3. India India Plan: limited business-hour access ₹50,000/year.
4. Indulge App: Customized features of the most costly app available worldwide.
5. 183 top clients—including businesspeople and celebrities—have come under service.
6. Revenue is five percent commission on transactions plus subscription fees.
7. Mumbai Shark Tank India: Paid ₹50 lakh for one percent equity; no contract was guaranteed.
8. Delivered Diet Coke for ₹4,000 to a Himalayan hamlet.
Pitch Details
Ask: ₹50 lakhs for 1% equity (Valuation: ₹50 crores).
Deal: After negotiations, deal couldn’t happen
Investors: No deal
Conclusion
Customized for ultra-high-net-worth people, indulge is a premium concierge service providing unparalleled personalizing and convenience in worldwide travel, luxury shopping, and unusual experiences. By satisfying even the most unusual needs, indulge redefines luxury with its creative subscription model, modern technology, and premium clientele. Notwithstanding difficulties obtaining Shark Tank financing, the firm keeps growing internationally and establishes standards for luxury lifestyle services.
Key Takeaways from the Episode
1. Indulge presented a very niche luxury concierge service aiming at ultra-high-net-worth people with unique and tailored experiences.
2. Excellent Case Study: Their dedication to meet unusual needs was shown by their delivery of a ₹4,000 Diet Coke to a far-off Himalayan community.
3. The subscription-based approach and 5% commission on transactions pointed out an obvious income source.
4. Their offer of ₹50 lakh for 1% share set the company’s valuation at ₹50 crore, which begged issues regarding scalability and openness.
5. Sharks voiced questions over financial clarity, openness, and the long-term feasibility of serving such a specialized industry.
6. Indulge missed a transaction because of the questions asked, even if their idea was original.
7. Vision and global reach of the founder’s point to great success possibilities in the ultra-luxury market even without Shark Tank money.
