Founded by Parimal Kalikar and Dhivya Subburaju, Licksters is a popsicle and ice cream company that made an appearance on Shark Tank India Season 2 Episode 18. Their goods, which include Greek yoghurt bars, vegan bars, and ice cream bars, have an 80% fruit content, are devoid of artificial colouring and chemicals, and come in 30 flavours and sugar-free varieties. With revenues reaching 9 lakhs in 2019–2020, rising to 65 lakhs in 2021–2022, and levelling out at the same amount in 2022–2023, the company’s sales trajectory demonstrated growth, accumulating lifetime sales of over two crores.
As part of their plans to grow and solidify their market position, they hope to accomplish a sales target of 5 crores via franchise extensions in the next year. The founders revealed that products priced under ₹100 account for 80% of their sales. All of their stores are profitable, and their most recent sales were ₹14 lakhs. Additionally, the founders stated that their personal store had a 70% gross profit, whereas their franchise has a 50% margin. This year, they also made ₹70 lakhs from their own store. They can also be found on Swiggy and Zomato.
Company Name: Licksters
Founder: Parimal Kalikar and Dhivya Subburaju
Product: Popsicles
Highlights
1. Made with actual fruits, dairy, and no synthetic additions, natural ingredients.
2. Handcrafted, gourmet, premium popsicles in unusual tastes.
3. Healthier alternative with vegan and low-calorie choices.
4. Trendy branding—fun, young, and Instagram-worthy attractiveness.
5. Retail & Expansion: Present on D2C sites, retail establishments, and cafes.
Pitch Details
Ask: ₹50 lakhs for 5% equity, valuing the company at ₹10 crores.
Deal: After negotiation Amit Jain finished the deal at ₹25 Lakhs for 5% Equity and ₹25 Lakhs Debt.
Investors: The investment came from Amit Jain.
Conclusion With their creative approach to frozen popsicles—using authentic ingredients and providing better options—licksters delighted the Sharks. Strong visual appeal, distinctive tastes, and market positioning of the brand help it to be a prospective participant in the luxury dessert scene. Although competition and scalability were issues, the proposal emphasised its promise for expansion in India’s developing frozen dessert sector.
