Midas Paints is an eco-friendly paint brand that uses cow dung as a primary ingredient in its formulations. The company offers a range of sustainable, non-toxic, and biodegradable paints, making it a more environmentally conscious alternative to traditional paints. Midas Paints provides a variety of shades (over 15,000), ensuring customers can find options for both interior and exterior applications. Their products are marketed as not only safe for the environment but also for the health of users, as they are free from harmful chemicals found in many conventional paints. The brand aims to cater to eco-conscious individuals and businesses looking for sustainable solutions in the home improvement sector.
Company Name: Midas Paints
Founder: Mayur Rajput, Akshay Langore and Sachin kadam
Product: Environment Friendly Paints
Highlights:
1. Made largely from cow dung, Midas Paints presents a biodegradable and environmental substitute for conventional paints.
2. The paints are non-toxic as they lack dangerous compounds, so benefiting the environment and human health.
3. Offers over 15,000 colours, so giving consumers a range of choices for both interior and outdoor uses.
4. The company emphasizes on lowering environmental effect and advancing environmentally friendly lifestyle.
5. Innovative Formula: Drives its paint compositions from cow dung, a natural and renewable resource, central ingredient.
6. The paints are non-toxic and appropriate for indoor use, therefore reducing any concerns including allergic responses or respiratory problems from traditional paints.
7. Midas Paints are made to be long-lasting and wear-resistant, thereby providing excellent performance without sacrificing environmental friendliness.
Pitch Details
Ask: ₹3 crores for 5% Equity (Valuation: ₹60 crores).
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion: The Midas Paints pitch on Shark Tank India Season 4 ends with the company failing to get an investment even if the product itself, environmentally friendly paints derived from cow dung, is novel and presents a sustainable substitute for conventional paints. Notwithstanding this, the pitch emphasized the possibility for expansion in the environmentally friendly sector and the Sharks admitted the originality of the concept.
They expressed questions over the scalability and branding approach, nevertheless. The entrepreneurs received useful comments on how to improve brand awareness and better place the product on the market. Although Midas Paints has a bright future overall, it must improve its business strategy if it wants to grab more customer interest and grow properly.
