Established in 2021, Ravel is a hair care brand that has become rather popular by providing individualized hair care solutions based on thorough science-backed test completion by clients. This exam addresses many facets like gender, hair type, lifestyle, stress, particular hair issues, and more. Unlike other companies depending just on algorithms, Ravel generates 50 billion distinct product combinations by combining consumer input with hair professional knowledge. For every customer, their made-to- order method creates customized combinations of natural components. India makes all of their items. Ayush wants to take his brand global, and they currently have over 2 lakh clients.

With last month’s sales of ₹41 Lakh, their current annualized revenue run-rate is ₹5 Crores. With only 4 months covered thus far, Ayush shared that their sales between Jan. 21 -March’22 were ₹1.55 Crores and year to far for FY22-23 ₹1.4 Crores. Their business runs entirely on bootstrapping. After taxes and discounts, us of ₹41 lakhs last month comes to ₹35 lakhs; previous month, they spent roughly ₹10 lakhs in marketing. At the three-month stage they have 27% repeat rate; at the six-month mark they have 35%. Last month their net profit came out to be ₹5.5 lakhs.

Company Name: Ravel

Founder: Ayush Mahesh Varma

Product: Hair Products

Highlights

1. Ravel provides tailored haircare products according on personal demand including hair type, lifestyle, and particular issues.
2. Science-Based Method: A thorough questionnaire guides the ideal hair care schedule for every client.
3. Shampoos, conditioners, and serums abound in this range, all catered to the hair goals of the customer.
4. Products supplied online under a direct-to— consumer model provide a handy buying experience.
5. Emphasize effectiveness; the brand seeks to target problems including hair loss, dryness, and scalp health by means of results-driven haircare.
6. Ravel has handled more than 200,000 clients and shown remarkable sales increase.

Pitch Details

Ask: ₹75 lakhs for 2.5% equity, valuing the company at ₹25 crores.

Deal: After negotiation Anupam Mittal, finished the deal at ₹75 Lakhs for 10% Equity (Condition – Ravel needs to achieve ₹7.5 Lakhs monthly profit in 2 months)

Investors: The investment came from Anupam Mittal.

Conclusion:

Complying with a strong business plan focusing on personalized haircare, the Ravel pitch on Shark Tank India Season 2 satisfied a rising demand for tailored products. Ravel distinguishes itself in a crowded market by developing customized solutions utilizing a scientifically based questionnaire. The brand is positioned for expansion by its emphasis on efficacy, customer satisfaction, and direct-to–consumer sales. Anupam Mittal’s investment agreement shows the belief in Ravel’s capacity for scale, especially if it satisfies profitability criteria. Ravel has the chance to take front stage in the personalised haircare market with the correct approach.