The Simply Salad is an Ahmedabad-based cloud kitchen that serves wholesome, Indian-inspired salads that are intended to make consuming a balanced diet both accessible and economical. Payal Pathak and Soham Pathak founded the company in 2020. It specializes in high-protein, low-fat, and fibre-rich meals and offers subscription options. With over 35,000 orders and ₹4.42 lakhs in monthly sales, their Shark Tank India pitch demonstrated impressive growth, obtaining ₹30 lakhs for 10% ownership. Through influencer partnerships and social media, they have since improved their brand and increased the scope of their menu.

Company Name: The Simply Salad

Founder: Soham Payal Pathak & Payal Pathak

Product: Healthy Salads

Highlights

1.Idea: Cloud Kitchen serves low-fat, high-protein, and fibre-rich salads with an Indian flair.
2. Subscription Plans: Deliveries of fresh salads every day for ₹180 per week and ₹150 per month.
3. India’s Shark Tank Pitch: Vineeta Singh and Aman Gupta agreed to pay ₹30 lakhs for 10% equity.
4. Business Performance: Strong profit margins, monthly sales of ₹4.42 lakhs, and more than 35,000 orders fulfilled.
5. Delivery Channels: Swiggy, Zomato, and their website are the places to place orders.
6. Post-Shark Tank Growth: Collaborations with influencers, a broader menu, and an enhanced social media presence.

Pitch Details

Ask: ₹30 lakhs for 10% equity (Valuation: ₹3 crores).

Deal: After negotiation Aman Gupta, and Vineeta Singh finished the deal at ₹30 lakhs for 10% equity

Investors: The investment came from Aman Gupta and Vineeta Singh

Conclusion: Successful, health-conscious cloud kitchen The Simply Salad has skillfully merged convenience with good eating. Their distinctive collection of salads with Indian inspiration has helped them to carve out a position in the rising market for better eating choices. Their effective presentation on Shark Tank India attracted important funding, therefore enabling their expansion. Their ongoing success stems from creative ideas, great customer interaction via social media, and strategic alliances that help them to be positioned for future expansion in the cutthroat food distribution industry.