Viraj Bahl

About

Date of Birth28 September 1982
PlaceNew Delhi
EducationSingapore Polytechnic, Delhi Public School
SpouseRidhima Bahl
Net Worth₹1,000 crore

Background

Indian businessman Viraj Bahl launched Veeba Foods, a top producer of sauces and condiments. Fun Foods, sold to Dr. Oetker in 2008, was first worked in in his family’s food processing company; he started Veeba in 2013. Originally providing quick-service eateries, Recognised for his entrepreneurial prowess, Viraj appeared in The Economic Times’ 40 Under 40 and joined Shark Tank India as a judge in 2024. Married with two sons, he stresses work-life balance.

Career

Beginning his career in 2002 as a second engineer with Maersk, Viraj Bahl joined his family’s food processing company, Fun Foods, where he significantly helped it to grow. Following the sale of the company to Dr. Oetker in 2008, Viraj entered the restaurant sector with Pocketful Restaurations, which struggled financially and closed 2013. Not deterred, he started Veeba Foods the following year, first concentrating on providing condiments to fast-service eateries like Domino’s and Pizza Hut.

Under his direction, Veeba entered the retail space providing a wide spectrum of goods and rising to be among India’s top food brands, generating ₹1,000 crore in sales by 2023. Celebrated for his commercial prowess, he appeared in The Economic Times’ 40 Under 40 and became a judge on Shark Tank India in 2025.

Appearance

  • Season 4 (2025) Shark Tank India joined as an investor on the well-known reality show running on Sony LIV.
  • He often publishes inspirational material, updates about Veeba Foods, and highlights of his entrepreneurial path.

Profession

Successful entrepreneur Viraj Bahl started Veeba Foods, a well-known Indian business focused on sauces and condiments. Having worked at his family’s food company, Fun Foods, he started Veeba in 2013 with an initial concentration on quick-service restaurant supply. Under his direction, the business grew quickly and entered the retail sector, reaching important income targets.

Having been highlighted in The Economic Times 40 Under 40 list and joining Shark Tank India as a judge in 2025, Viraj is also known for his commercial skills and mentoring. His career shows a significant mix in the food sector between strategic development and innovation.

Road to Success

Strategic vision and endurance define Viraj Bahl’s path to success. Beginning his career in the merchant marine, he eventually joined Fun Foods, a family-run food company where he made major contributions before it was sold to Dr. Oetker in 2008. Notwithstanding early challenges, including the closing of his restaurant business Pocketful Restaurables in 2013, Viraj started Veeba Foods in the same year.

Originally serving fast-service eateries, Veeba entered the retail market and rose to be among India’s most well-known condiment brands, with sales approaching ₹1,000 crores by 2023. Overcoming obstacles, scaling companies, and significantly influencing the food sector define his entrepreneurial path. He started judging Shark Tank India in 2024, imparting knowledge to budding business owners.

Early Career and Education

Studies:
1.  Studied Industrial Engineering at Singapore Polytechnic.
2.  Completed schooling at Delhi Public School, R. K. Puram, New Delhi. · 

Highlights of your career key:
1. Before joining the family company, Fun Foods, worked as a second engineer with Maersk.
2. Was instrumental in the expansion of Fun Foods, which Dr. Oetker bought in 2008 for ₹110 crore.
3. started Veeba Foods in 2013 following Pocketful Restaurant collapse.
4. Designed Veeba into a top brand in the Indian food sector and project ₹1,000 crore in income by 2023.
5. Listed in The Economic Times 40 Under 40 in 2019.
6. Became Judge Shark Tank India in 2025