WTF Witness the Fitness, a fitness company that provides customized fitness plans. The founders presented their idea of offering simple fitness regimens, including online workouts, diet programs, and consultations. The goal of the concept was to make fitness more accessible and easier for people to achieve. They highlighted the growing market for health and wellness services as well as the growing significance of fitness in people’s lives. The founders valued the company at ₹50 crores and asked for a ₹1 Crore investment for 2% equity.

Company Name: WTF Witness the Fitness

Founder: Vishal Nigam and Anita Nigam

Product: Rebrand Neighborhood Gyms to Premium Gyms

Highlights

• The creators presented their progress, including with growth numbers and client endorsements. Although their consumer base is expanding, they haven’t yet attained a substantial scale. A subscription service for fitness plans and consultations is the foundation of their business model.
• For those who prefer more straightforward, achievable instruction and fitness advice from experts, they provided monthly, quarterly, and annual plans.
• The sharks saw right away that there were already a lot of well-known companies and apps in the fitness sector providing comparable services. It was more difficult to stand out because competitors like HealthifyMe, MyFitnessPal, and others were already controlling the industry.
• Without a distinct unique selling proposition (USP), the sharks doubted WTF’s capacity to scale successfully. They pondered how the company would stand out and grow in such a cutthroat market.
• The entrepreneurs’ methods for acquiring customers worried the sharks. The sharks were uncertain about the company’s ability to draw in and hold on to clients in a competitive market in the absence of a distinctive selling proposition or substantial traction.
• Aman Gupta expressed worries about the fitness industry’s level of competition and saturation. He believed that the company’s product lacked the uniqueness and distinction necessary to thrive in such a competitive market.
• In addition to agreeing with Aman, Vineeta Singh drew attention to the absence of a distinct competitive advantage. She questioned whether the business could differentiate itself from established competitors offering comparable products.
• The fitness market was difficult to expand, according to Anupam Mittal, and he wasn’t sure if the business had the best strategy to deal with those difficulties.
• The owners of WTF Fitness Simplified were passionate about making fitness easier, but they couldn’t find a bargain. Concerns about the fitness industry’s saturation, the expensive value, and the difficulties in growing the company led the sharks to ultimately decide against investing.

Pitch Details

Ask: ₹1 Crore for 2% equity.

Deal: No Deal

Conclusion

Due to a number of issues brought up by the sharks, WTF Fitness Simplified’s Shark Tank India Season 3 Episode 2 pitch concluded without a deal. The sharks believed that the fitness industry was oversaturated with well-established companies and that the company had a unique selling proposition (USP), despite the founders’ enthusiasm and the idea of making exercising easier for the general public. Furthermore, the proposed valuation was deemed excessively high for a startup with little traction.
The sharks voiced concerns about the business’s scalability and underlined the need for more distinct distinction in such a cutthroat sector. Additionally, they emphasized that before seeking financing, a more well-defined client acquisition plan and demonstrated traction are crucial.
In the end, the entrepreneurs were urged to improve their product even further and figure out how to differentiate themselves in the competitive fitness market—possibly by coming up with a novel idea or filling a gap in the market.

Significant findings

• Market Differentiation
• Scalability and Growth
• Valuation and Traction
• Saturation in the Market
• Scalability Issues
• Competitive markets