Ugees is a plant-based liquid detergent meant especially for washing clothing. The product lacks artificial colors and is developed without dangerous substances such paraben, phthalate, and sulphate. Certified by the International Fragrance Association (IFRA), it smells mildly and devoid of allergens. Ugees seeks to give sensitive materials a mild and environmentally friendly cleaning solution, therefore providing a safer and more sustainable substitute for conventional detergues.
Company Name: Shickwheel
Founder: Rahul Tyagi and Samiksha Yadav
Product: Liquid detergent for Undergarments
Highlights:
1. Made from natural elements, plant-based Formula guarantees a more environmentally friendly choice.
2. Chemical-Free: Not including artificial colours, paraben, phthalate, or sulphate.
3. Mild Fragrance: Allergen-free and IFRA-certified.
4. Designed especially for undergarments, they help to maintain the delicate fabric of them.
5. Sustainable & environmentally friendly: a better substitute for conventional detergues with chemicals.
6. Mild natural components in Gentle on Skin make it appropriate for delicate skin.
Pitch Details
Ask: ₹50 lakhs for 2.5% Equity (Valuation: ₹20 crores).
Deal: After negotiation Anupam Mittal, finished the deal at ₹50 lakhs for 4% equity.
Investors: The investment came from Anupam Mittal.
Conclusion: In conclusion, the Ugees pitch on Shark Tank India highlighted the brand’s focus on providing a safe, plant-based detergent specifically designed for undergarments. Their unique selling point lies in the chemical-free formulation, which is gentle on delicate fabrics and skin, making it an appealing choice for eco-conscious and sensitive-skin consumers. The product taps into the growing demand for sustainable and natural alternatives in the personal care industry. Ugees successfully attracted investment from Anupam Mittal, securing ₹50 Lakhs for 4% equity, validating both the market potential and investor confidence in their innovative solution.
