Offering organic condiments & sauces, Indian brand Repeat Gud is health-conscious. Isha Jhawar started the business off in Raipur, Chhattisgarh. The products centre on being sugar-free, preservative-free, artificial flavour free. Targeting consumers seeking clean-label, vegan, and gluten-free choices, they want to offer healthier substitutes for the conventional sauces and condiments on the market.
In the expanding market for organic and health-conscious food goods, the brand bills itself as a luxury option. Designed to satisfy the needs of health-conscious people who are simultaneously looking for convenience, Repeat Gud’s product line consists in options including sugar-free ketchup, chutneys, and sauces.
Focusing on organic, clean-label condiments and sauces, Repeat Gud is essentially making a place for itself in the health-conscious food category. Leveraging the market for natural and preservative-free food products, the brand is gathering momentum.
Company Name: Repeag Gud
Founder: Isha Jhawar
Product: Jaggery based food Brand
Highlights:
1. Offers artificial flavour-free, preservative-free, sugar-free condiments and sauces in line with health consciousness.
2. Target Audience: Vegans, health-conscious consumers, and those seeking clean-label, gluten-free meals.
3. The company emphasizes on using organic ingredients to guarantee better substitutes for conventional sauces.
4. Including sauces, chutneys, and other condiments to meet an increasing demand for natural food products, the range of products reflects
5. Presented as a premium substitute on the market for people looking for better, more natural choices, premium market positioning
6. Growth Potential: Especially in the condiment market, the brand is ready to profit on the expanding trend of health and wellbeing.
7. Emphasizing items free of dangerous ingredients, clean-label focus helps consumers seeking openness in food labels.
Pitch Details
Ask: ₹50 lakhs for 5% Equity (Valuation: ₹20 crores)
Deal: After negotiations Anupam Mittal finished the deal at ₹50 Lakhs for 10% Equity on conditional to buy more 5-10% based on 7 to 8 Lakhs per month revenue
Investors: The investment came from Anupam Mittal.
Conclusion: Repeat Gud on Shark Tank India’s presentation highlighted the brand’s promise in the expanding market for health-conscious cuisine. Emphasizing organic, sugar-free, preservative-free, vegan condiments, Repeat Gud answers the growing need in the food business for better, cleaner substitutes. The sharks, particularly Anupam Mittal, who saw both financial possibility and market potential in the product, connected with Isha Jhawar’s great vision and brand niche positioning.
Strong validation for Repeat Gud comes from the agreement negotiated with Anupam Mittal—₹50 lakh for 10% stock, with possibilities for additional investment. Along with the funds the investment gives the brand to scale, it also offers mentoring of an experienced entrepreneur to guide development and expansion. Using its clean-label, organic approach to appeal to a conscientious and expanding customer base, Repeat Gud has overall potential to build out a major place in the health food sector.
