Beast Life: Nutrition Supplements Brand

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Gaurav Taneja, sometimes known as Flying Beast, started the workout company Beast Life. The brand provides a selection of protein supplements and dietary items meant to complement an active and healthy way of life. Targeting athletes, fitness fanatics, and anyone trying to upgrade their diet with premium nutritional goods, Beast Life aims to Professional bodybuilder, certified dietician, and well-known YouTuber Gaurav Taneja promotes the company using his knowledge and big social media following.

Beast Life Nutrition Brand At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: Beast Life

Founder: Gaurav Taneja

Product: Nutrition Supplements Brand

Highlights:

1. Beast Life was started by prominent YouTuber, fitness guru, professional bodybuilder Gaurav Taneja.
2. Beast Life provides a range of dietary products, including protein supplements meant to help exercise, weight control, and muscle rehabilitation.
3. Target Audience: The brand mostly appeals to bodybuilders, athletes, fitness fanatics, and anyone trying to change their diet and general state of health.
4. Certified nutritionist Gaurav Taneja uses his professional knowledge to design premium, potent workout supplements.
5. With millions of followers on YouTube and Instagram, Taneja makes use of his strong online presence to advertise Beast Life to a broad readership.
6. Pitch on Shark Tank India: Beast Life was presented on Season 4, but investors turned it down because of worries over Gaurav’s emphasis on other businesses.
7. Emphasising digital platforms and online marketing to scale and increase its visibility, the brand reflects like successful businesses like Shaadi.com.
8. Potential for Growth: Notwithstanding the rejection, the brand is becoming more and more popular in the fitness industry thanks to constant attention on high-quality products and application of digital marketing techniques.

Gaurav Taneja presenting Beast Life nutrition brand (Image: Sony LIV)

Pitch Details

Ask: ₹1 crores for 1% Equity (Valuation: ₹100 crores)

Deal: After negotiations deal couldn’t happen

Investors: NO DEAL

Conclusion “Beast Life is more than just another fitness brand; it’s a movement spearheaded by Gaurav Taneja, whose knowledge of nutrition and exercise mixed with his great online presence sets the brand apart in the market. Beast Life uses a fast expanding health and wellness sector by offering premium nutritional goods meant for workout fans. Although the brand struggled to get financing during its Shark Tank India presentation, its creative approach and devoted community help to maintain its great potential. Beast Life is ready to have a major influence in the fitness industry with the correct concentration and tools.”

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