Made from superior Nendran bananas, a trademark type from Kerala, Beyond Snack sells premium Kerala banana chips. With tastes including salted, peri-peri, and sour cream & onion, the brand aims to offer a gourmet, healthful snack substitute for conventional banana chips. The product is advertised as being entirely natural and free of artificial additives and preservatives. Manas emphasized the authenticity and premium quality of the product. He also showcased the efforts made towards automation in production, which helps maintain consistency in quality and reduces reliance on manual labor. Sanjay pointed out that Beyond Snack caters to the growing urban, health-conscious consumer who is increasingly looking for healthy yet tasty snack alternatives. The goal was to transform banana chips into a gourmet snack with a global appeal.

Company Name: Beyond Snack

Founder: Manas Madhu

City: Mavelikara

Product: Kerala Banana Chips

Highlights

• The premium Nendran bananas, a distinctive kind from Kerala, are used to make the Kerala banana chips that Beyond Snack sells.
• The chips are available in unique flavors such as salted, peri-peri, and sour cream & onion, catering to a health-conscious audience.
• This approach differentiates Beyond Snack from traditional, manually made banana chips that might not meet the same quality and safety standards.
• Ashneer Grover had reservations over the high valuation and commercial scalability, although he also commended the product’s taste and packaging and asked about past raised funding.
• Aman Gupta was wary of the company’s capacity for quick expansion, but he recognized the product’s potential and innovation in the snack market.
• Peyush Bansal and Anupam Mittal were attracted by the scalability and worldwide potential, although they had worries about the value.
• Anupam offered 50 Lakhs for 10% Equity and peeyush asked anupam to partner the deal and anupam accepted.
• Counter by Ashneer offered 50 Lakhs for 2.5% Equity along with aman gupta to join.
• Citing a lack of connection with her investment approach, Namita Thapar chose to opt out.

Pitch Details

Ask: ₹50 Lakhs for 2.5% equity

Deal: After negotiations, Aman and Ashneer together secured a deal for ₹ 50Lakhs for 2.5% equity.

Investors: The investment came from Aman Gupta and Ashneer Grover.

Conclusion

Product innovation, reliable quality, and a strong brand identification are essential for success in the cutthroat food sector, as this pitch illustrated. The Sharks saw the company’s potential for international expansion, especially in urban and foreign areas where consumers are becoming more interested in nutritious snacks. The story of Beyond Snack demonstrates how a conventional product may appeal to a larger, more health-conscious market when redesigned using creativity and contemporary production methods.

Aman Gupta and Ashneer Grover, who saw the product’s potential to meet the rising need for convenient, healthful snacks, agreed to a partnership with Beyond Snack Kerala Banana Chips. Despite the Sharks’ reservations over scalability and valuation, the entrepreneurs’ strong brand vision and innovative products helped persuade them. The company is well-positioned to grow into new domestic and foreign markets.

Significant findings

• Product Innovation
• Automation for Consistency
• Valuation Debate
• Scalability and Global Appeal