Daryaganj: Iconic North Indian Restaurant Chain

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Legendary moniker from the busy alleys of Delhi, Daryaganj has found a place in the gastronomic scene. Celebrated for its relentless dedication to include the freshest, best ingredients on its menu, this brand presents a sensory feast of traditional cuisine combined with creative ideas. Daryaganj distinguishes itself, nonetheless, by embracing technology and creativity in all spheres of its activities, therefore changing the dining experience for customers.


Daryaganj grabbed front stage in a Shark Tank India episode with hefty stakes. Presenting their concept to the panel of sharks, the Daryaganj founders had butter chicken, butter paneer on hand. Valueing the company at a startling INR 180 crores, the ask was significant: they asked INR 90 lakhs in exchange for a modest 0.5% stock share.


The sharks were drawn to the audacious pitch right away as they were naturally entrepreneurs and started negotiating. Following intense negotiations, Daryaganj agreed on “1% for 90 lakhs,” a deal with Aman Gupta, one of the sharks, which marked a notable drop from their starting price. Beyond only the financial component, Aman Gupta’s participation represented a collaboration anchored in common enthusiasm and experience. Especially, Aman already enjoyed Daryaganj’s gastronomic masterpieces, which spoke to the quality of the brand.

Daryaganj Restaurants Chain At Shark Tank India Season 2 (Image: Sony LIV)

Company Name: Daryaganj

Founder: Gurpreet Singh, Raghav Jaggi & Amit Bagga

Product: Restaurants Chain

Highlights

1. Signature dishes of authentic North Indian cuisine are Dal Makhani and Butter Chicken, thought to be recipes from the background of the brand.
2. For families and foodies, the chain of restaurants provides a classy but reasonably priced dining experience.
3. Daryaganj has grown to other sites, therefore introducing its tastes to a greater audience.
4. The brand guarantees great standards in food preparation, ingredient choice, and service quality.
5. Legacy and Storytelling: The brand stresses its historical background, therefore transforming dining from a meal into a cultural event.

Aman Gupta sealing the investment deal with Daryaganj founders on Shark Tank India (Image: Sony LIV)

Pitch Details

Ask: ₹90 lakhs for 0.5% equity, valuing the company at ₹180 crores.

Deal: After negotiation Aman Gupta, finished the deal at ₹90 Lakhs for 1% Equity (Condition – Aman to be included in secondary offload)

Investors: The investment came from Aman Gupta.

Conclusion Daryaganj’s offer appealed to the sharks because of its special mix of history, quality, and commercial promise. With a strong emotional and cultural bond to its consumers, the brand effectively positioned itself as a premium North Indian eating experience. The company appealed to investors with its scalable approach and rather strong income records. Although there were several proposals throughout talks, the company finally landed a bargain consistent with its strategy. Strong brand story, financial performance, and expansion possibilities all around Daryaganj make it an interesting endeavour in the Indian restaurant sector.

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