An Indian luxury tea firm, BlueTea offers fresh herbal teas straight from farmers to customers within two weeks. Their line of floral tea tastes spans Butterfly Pea, Chamomile, Rose, Jasmine, Hibiscus, and Lavender. Their tea lacks bitterness, boasts more antioxidants, is calming, and contains no caffeine—unique selling points. Starting in 2018, founders also mentioned that their website and other markets now provide access to India and twelve other countries. They also present 35 flavours in the United States and 50 tastes in India.
Though the company has stated that their growth has been stagnant for the past few months, Blue Tea has a 15% net margin which they reinvest in marketing. Their monthly sales are at 1.5 Crores. They also revealed that 20% of their sales are from India and eighty percent from outside. About half of their overall sales come from the US. Their income in FY 19-20 was ₹50 Lakh; in FY 20-21 it was ₹2 Crores; and last year it came in ₹10 Crore. They are projecting, nonetheless, to conclude FY22-23 at 30 Crores. They have a 4.3-star rating on Amazon and almost 8500 reviews.
Company Name: BlueTea
Founder: Nitesh Singh & Sunil Chandra Saha
Product: Tea
Highlights
1. Made with dried butterfly pea blossoms and other herbs, caffeine-free herbal is 100% natural.
2. Packed in antioxidants, it supports health by means of better metabolism and anti-aging qualities.
3. Naturally, adding lemon causes colour-changing feature from blue to purple.
4. Offers fifty plus herbal tea varieties in India and thirty five plus in the United States.
5. Ayurvedic Benefits: Said to help with mental relaxation, skin, and digestion.
6. Global presence accessible in several worldwide marketplaces, including the United States.
7. Highly rated—achieved on all platforms a 4.3-star customer rating.
8. Sustainable and Organic: Emphasize environmentally sustainable manufacturing free of chemicals.
Pitch Details
Ask: ₹75 lakhs for 1% equity, valuing the company at ₹75 crores.
Deal: After negotiation Aman Gupta, finished the deal at ₹50 Lakhs for 3% Equity and ₹25 Lakhs Debt @ 12% Interest.
Investors: The investment came from Aman Gupta.
Conclusion:
On Shark Tank India, Blue Tea’s presentation on its distinctive, caffeine-free herbal teas with strong antioxidants and Ayurvedic advantages caught attention The brand distinguishes itself in the market of wellness beverages with its creative colour-changing ability and wide taste spectrum. Strong presence in India and the United States indicates great development potential. The creators stressed organic foods, sustainability, and strong customer ratings as well as quality. Their good negotiation with Aman Gupta strengthened investor trust in their scalability. Ready for more development and success, Blue Tea’s combination of health advantages, worldwide reach, and creativity positioned it as a potential brand in the herbal tea market.
Key Takeaways from the Episode
1. Scalability Attracts Investors – Unstop secured funding due to its strong business model and growth potential.
2. Be Flexible with Valuation – Blue Tea adjusted its ask to close the deal, showing adaptability is key.
3. Unique Proposition is Essential – Gavin Paris struggled as differentiation in the fashion industry is tough.
4. Clear Monetization Strategy Wins – Sharks prefer businesses with proven revenue models.
5. Negotiation Skills Matter – Deals often shift; knowing when to compromise can make or break funding.
