An Indian cake startup called Cakelicious markets tubfuls of cakes to guard against smuggling. Their cake tubs come in three sizes and have thirty flavours—Mango Mondays, Walnut Wednesdays, and more. Cakelicious ran one retail location and two cloud kitchens at the time of the pitch. Their cakes may be bought on their own website and via fast e-commerce. Since their founding, they have serviced over 2 lakh consumers and sell 500 cake tubs per month. Seeking a valuation of ₹5 crores, the founders asked for an investment of ₹25 lakhs for 5% equity.
Sharks adored their cakes, and Cakelicious also creates gluten-free ones. According to Fatema, Duriya picked up a 90-year-old cake recipe from her mother. Besides, their cakes lack premixes and preservatives. At -15 degrees Celsius or below, their cakes keep two weeks. In July 2022 Cakelicious made ₹2 lakhs; in August and September respectively it produced ₹2.5 lakhs and ₹3 lakhs. Made at ₹140, their ₹300 cake generates a gross profit of 60% and a net profit of 40% after costs. Their repeat % is 80%.
Company Name: Cakelicious
Founder: Duriya Barodawala & Fatema Barodawala
Product: Flavourful cakes
Highlights
1. Over 30 flavours available, including popular options like Lotus Biscoff and Tiramisu.
2. Preservative-free with no pre-mix, ensuring fresh and natural ingredients.
3. Long shelf life of up to two weeks under proper storage conditions.
4. High repeat customer rate of 80%.
5. Gross profit margin of 60% and net margin of 40%.
Pitch Details
Ask: ₹25 lakhs for 5% equity, valuing the company at ₹5 crores.
Deal: After negotiation Amit Jain, finished the deal at ₹ 25 Lakhs for 20% equity.
Investors: The investment came from Amit Jain.
Conclusion:
Ultimately, cakelicious offers a fresh and creative answer to the always rising need for premium, preservative-free desserts. The brand is unique in the cutthroat dessert scene because of its dedication to fresh, delicious cakes. Cakelicious is in a good position for development given outstanding profit margins and remarkable sales increase. The money Amit Jain secured for Shark Tank India will enable the business to increase production and consumer base. Health-conscious dessert aficionados seeking a real, decadent experience free of guilt will find great resonance in the product.
