Dobiee is a brand of confectionery emphasising mass-market variety of sweets. The owners of the company revealed that their product finds demand in a market worth more than ₹20,000 Crore. They also have double flavoured candies in several sizes. Additionally, included in their exclusive product range are Toy Candies, which have Toys accompanied by a variety of Candies. They have sold over 9 Lakh packages since their founding in 2021. Dobiee is found in more than 50,000 retail locations spanning nine states. They are also heading to Amazon not too far off. They asked for ₹72 Lakh for two percent of the business.
Over the past 15 months, Dobbie has done over ₹4 Crores. Their internal production capacity is one benefit. Their sales last month came out to be ₹32 lakhs. Agents passed this on to concentrate on particular areas and distribute their goods through them. Dobbie makes ₹22 on a ₹100 MRP product, which she sells to distributors at ₹45. Their net margin so comes to be about 10%.
Company Name: Dobiee
Founder: Arjun Mukesh Dharamshi & Mukesh Dharamshi
Product: Candy Manufacturer
Highlights
1. Ergonomic Design: The device is meant to improve posture by means of appropriate lumbar and back support, thereby lessening of body strain during extended sitting times.
2. Dobiee has movable elements that let customers tailor the cushion for best comfort depending on their body type and sitting inclination.
3. Lightweight makes it simple to carry and operate in many environments, including the office, house, or on travel.
4. Target Market: The device addresses the rising back pain brought on by extended sitting by mostly targeting office workers, students, and those with inactive lifestyles.
5. Health-Focused: People looking for ergonomic solutions will find resonance in the cushion’s ability to assist lower long-term back pain risk and enhance general health and well-being.
6. Affordable Price Point: The product is accessible to a larger audience since it is positioned as a reasonably priced solution among other high-end ergonomic furniture.
Pitch Details
Ask: ₹72 lakhs for 2% equity, valuing the company at ₹36 crores.
Deal: After negotiation Amit Jain finished the deal at ₹72 Lakhs for 6.5% equity.
Investors: The investment came from Amit Jain.
Conclusion:
Finally, Dobiee offers a creative and useful cushion that improves posture and lowers back discomfort, thereby helping those who spend long hours seated to have a comfortable and changeable cushion. The product appeals to a growing market of office workers, students, and those with sedentary lifestyles by means of its ergonomic design, portability, and reasonable price. Dobiee is a great addition to everyday routines because of its health advantages and simplicity of use, therefore presenting Dobiee as a potential player in the market of wellness and ergonomic products. The well-received presentation on Shark Tank India shows great promise for influence in the wellness industry.
