Claiming to be the most modern fruit brand in India, Falhari is an Indian startup. They provide more than 200 kinds of salads, juices, lassi, etc. Valuing their firm at ₹25 Crores, Falhari’s founders came to Shark Tank India looking for an investment of ₹50 Lakhs in return for 2% of the company. Falhari opened in 2015. The creators also mentioned Falhari’s goal is to provide customers with 25 seasonal exotic fruits in customized form.
Last month Falhari made ₹20 lakhs and ₹17 lakhs the month before. Their margin, which they are discounting for marketing, is 25%. Their waste runs less than five percent. Their repeating rate is also seventy percent. The founders revealed that they set themselves apart from the others by making four main breakthroughs. Their procurement is the first; their creativity with their product comes second. The founders also mentioned their efforts on technology and the matter of choice to make themselves more appealing as a business. Monthly they consume ₹1.5 lakhs.
In January 2020, they raised a first round of investments valued ₹25 lakhs at ₹5 Crore valuation. Rising at a 10 Crore value, the second round brought in ₹17.6 lakhs. Their next round, scheduled for March 2021, brought additional ₹31.4 lakh at ₹10 Crore valuation. August 2021 was their last round, concluded at ₹25 Crore value.
Company Name: Falhari
Founder: Dhruv Soni, Rahul Shankar Bhardwaj & Gulshan Sharma
Product: Fresh Fruits
Highlights
1. Offers hygienically packed fresh fruit platters ready for consumption.
2. Convenience: Bring fresh fruit and fruit-based treats right to consumers’ homes.
3. Health-Focused: seeks to simplify for fitness buffs and working professionals good eating.
4. Online ordering runs through a computerized infrastructure for flawless delivery and ordering.
5. Ensures correct sourcing, packaging, and hygienic standards—that is, quality-assured.
6. Fruit bowls, juices, and smoothies are among the varied offerings to suit all tastes.
7. Mostly serves metropolitan consumers searching for a quick and healthy meal choice.
8. Designed to encourage ordered long-term healthy eating habits, sustainable business models aim at
Pitch Details
Ask: ₹50 lakhs for 2% Equity (Valuation: ₹25 crores)
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion
Offering fresh, pre-cut fruits with an emphasis on convenience, hygiene, and quality, Falhari provided a great idea in the health food market. The company tackled a real issue—making good eating simpler for hectic people. Still, the pitch did not generate an investment even with a good concept and market need. Possible issues could have been competitiveness in the fresh food market, revenue margins, or scalability. Although the sharks agreed the product was relevant, at that point they did not think it investable. Falhari is still a great idea for city consumers looking for better eating options.
Key Takeaways from the Episode
1. Find market gaps; success results from meeting unmet demands (such as those of Beyond Snack’s premium banana chips).
2. Investors support original, creatively solving ideas (e.g., Vivalyf’s prickless diabetes testing).
3. Be open to equity adjustments; more equity for the appropriate investors will hasten expansion.
4. Scalability Counts: A well-defined expansion strategy draws investors—like Motion Breeze’s electric motorcycle concept.
5. Flexibility in valuation: realistic pricing and open negotiation of willingness to pay for more funds create possibilities.
6. Investors add value beyond just money since strategic alliances propel long-term success.
