Go Devil: Size-Inclusive Fashion Brand

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Founded in 2022 by Vinish Arya, Go Devil is a size-inclusive clothes brand with hip shirts, co-ord sets, hoodies, shirts in sizes XL to 5XL. The brand suffers with great debt and financial difficulties even if sales are increasing strongly. It attracted notice on Shark Tank India but failed to get money.

Go Devil Fashion Brand At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: Go Devil

Founder: Vinish Arya

Product: Online Fashion Brand

Highlights

1. Focus: XL to 5XL trendy, size-inclusive clothes.
2. Printed shirts, varsity jackets, co-ord sets, hoodies, sweatshirts, big t-shirts, joggers.
3. Second year sales growth: ₹2.45 crore; expected ₹8 crore in the current year.
4. Fashionable designs for underprivileged size-inclusive markets define your point of uniqueness.
5. Challenges: High debt, unstable finances, and improved business management required.
6. Indian Shark Tank Result: No transaction but acquired insightful commercial counsel.

Go Devil’s plus-size fashion collection featuring trendy co-ords and hoodies. (Image: Sony LIV)

Pitch Details

Ask: ₹80 Lakhs for 2% Equity (Valuation: ₹40 crores).

Deal: After negotiations deal couldn’t happen

Investors: NO DEAL

Conclusion: Targeting the neglected XL to 5XL market with modern designs, Go Devil is a promising size-inclusive apparel business. The brand suffers major financial difficulties including huge debt although great income growth and a distinct focus. Although Shark Tank India did not get money, the founder’s commitment and the market potential point to chances for development with greater strategic alliances and financial control.

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