Specialising in zero-sugar, low-calorie, high-protein, vegan ice creams, Go Zero is a brand Made free of artificial ingredients or preservatives, their product line consists in fruit pops, cups, bars, tubs, kulfis, duets, and cones. Stevia naturally sweetens the ice creams, and they also include FOS and maltitol to improve taste and maintain guilt-free integrity. Go Zero is appropriate for people with dietary restrictions or those just looking for a better dessert choice since it seeks to offer a healthier delight free of sugar.
Company Name: Go Zero
Founder: Kiran Jayant Shah
Product: Zero Sugar Icecream brand
Highlights
1.Zero Sugar: Stevia naturally sweetens the ice cream, so offering a sugar-free substitute.
2. Go Zero ice creams are meant to be low-calorie, fit for those on a diet.
3. High Protein: The items have a lot of protein, thereby augmenting the nutritional worth of luxury.
4. Go Zero fits vegan diets since it is totally plant-based.
5. Artificial additives or preservatives are not used in the ice creams; they are created free from dangerous substances.
6. Fruit pops, bars, tubs, kulfis, cones, and more are among the several kinds of sweets available in the product range.
7. Go Zero can be bought via well-known internet retailers such Instamart, Zepto, Blinkit, Big Basket, Swiggy, and Zomato.
8. The brand gained legitimacy and attention by securing an investment on “Shark Tank India,” therefore strengthening its position.
Pitch Details
Ask: ₹1 Crore for 1% Equity (Valuation: ₹100 crores).
Deal: After negotiations Aman Gupta finished the deal at ₹1 crore for 1.5% equity.
Investors: The investment came from Aman Gupta
Conclusion: Ultimately, Go Zero presents a novel way to enjoy ice cream by offering a guilt-free, healthier substitute free of sugar, high protein, vegan components. The brand appeals to health-conscious people without sacrificing taste with a great range of flavours and forms. The natural sweeteners of the product and lack of artificial additives and preservatives help to increase its appeal even further. Go Zero’s strong presentation on Shark Tank India and its availability on main internet platforms help it to be well-positioned for expansion in the expanding healthy food industry. This brand is unique and interesting as a player in the dessert market since it satisfies the expectations of modern consumers who search for pleasure without sacrificing anything.
