Founded by Chetan Sharda and Jasmine Kaur, Green Snack Co. is a shining example of healthy eating, providing a variety of tasty, handy snacks that are free of MSG and preservatives and infused with real Indian flavours. With a focus on healthy ingredients and a dedication to creating a better world, their purpose is to change lives, one snack at a time.
Although their items were sold in five foreign markets and 30 Indian cities prior to the epidemic, offline sales accounted for more than 90% of their total revenue. Sales were severely damaged by the epidemic, but the company recovered and made a strong recovery. They want to serve those who are eager to adopt a healthy lifestyle, and at the time of their pitch, they had over 10 lakh customers.
Chetan and Jasmine valued their company at ₹50 crores and asked for ₹1 crore for a 2% stock investment. When describing their pre-pandemic sales numbers, they pointed out that they made ₹2 crores in FY 17–18 and ₹7 crores in FY 18–19. Despite the difficulties brought on by the pandemic, their sales in FY 20–21 were ₹2.5 crores, and in FY 21–22, they soared to ₹4 crores. Remarkably, they generated ₹25 lakhs in revenue in the past month alone, demonstrating a robust recovery from the pandemic.
Company Name: Green Snack Co.
Founder: Kishor Jairamka
Product: Street fashion
Highlights
1. Healthy & Guilt-Free Snacking: Emphasize nutrient-dense, gluten-free dishes created from superfoods.
2. Free from preservatives, synthetic tastes, and refined sugars, no artificial additives here.
3. Made baked instead of fried guarantees a reduced calorie count using a better cooking technique.
4. One uses quinoa, kale, and other nutrient-dense foods in unique combinations.
5. Appropriate for a broad spectrum of dietary choices, vegan and gluten-free.
6. Available in flavours like Tangy Pickle, Jalapeño, and Peri-Peri, several variants.
7. Focusing Health- Conscious Consumers Perfect for those seeking for clean eating choices, diet-conscious people, and fitness buffs.
Pitch Details
Ask: ₹1 crore for 2% equity, valuing the company at ₹50 crores.
Deal: After negotiation Vineeta Singh, finished the deal at ₹50 Lakhs for 3% Equity and ₹25 Lakhs Debt @ 12% Interest.
Investors: The investment came from Vineeta Singh.
Conclusion
Green Snack Co. presented a strong case for healthy snacking in India, emphasizing gluten-free, baked, and preservative-free products. The founders sought ₹1 crore for 2% equity but faced valuation concerns from the Sharks. After negotiations, they secured a deal with Vineeta Singh for ₹50 lakhs in exchange for 3% equity, reducing their initial valuation from ₹50 crores to ₹12.5 crore. The pitch highlighted the growing demand for health-conscious food options, and the brand’s commitment to natural, nutritious snacking resonated with Vineeta. The investment is expected to help Green Snack Co. expand its reach and strengthen its market presence.
