Apart from another bike-related product, Guardian Gears produces and markets superior grade Tank Bags, Tail Bags, Saddle Bags Backpacks. By the time of their presentation, they had sold their goods to more than 30,000 consumers. Their goods can be bought on Amazon, their website, and across seventy Indian outlets. Their goal is to become the top motorcycle baggage brand in India and thereafter export this worldwide. Seeking an investment of ₹30 lakhs for 5% of the company valuing their business at ₹6 Crores, the founders.
Guardian Gears feature three to four competitive gears. They have thirty workers in their plant and all of their manufacturing is done here. Ismail said they complete last financial year of FY20-21 at ₹1.5 Crores and sell 25-30 thousand bags annually. Having already spent ₹1.25 Crores, they are aiming to close FY21-22 to ₹2.5 Crores. Their margin is 50% and their EBITA range is from 12 to 15%. Their own website accounts for the remaining 60% of sales of their product; Amazon handles all else.
Company Name: Guardian Gears
Founder: Tasneem Badri & Ismail Badri
Product: Motorcycle Luggage
Highlights
1. Specialized in saddlebags, tank bags, tail bags, and other travel accessories for bikers, premium motorcycle luggage.
2. Made with sturdy, weather-resistant textiles to resist demanding riding conditions, high-quality materials:
3. Ergonomic and spacious design with many compartments and simple access zippers guarantees enough storage capability.
4. With a dedicated manufacturing facility, in-house manufacturing guarantees tight cost effectiveness and quality control.
5. Strong Online Presence: Amazon accounts for 60% of sales; further sales via their website.
6. Focusses on long-distance riders, adventure seekers, and motorcyclists in target audience.
7. Reliable and reasonably priced, it presents robust, well-made goods.
8. Expanding product range and customer base in the category of motorcycle accessories help to reflect a growing market reach.
Pitch Details
Ask:₹30 lakhs for 5% Equity (Valuation: ₹6 crores)
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion
With a solid product line and a devoted client base, the Guardian Gears pitch presented a good business. On scalability, branding, and market expansion, the sharks expressed reservations, though. Although the company showed good profitability and sales, the investors thought that major expansion required rebranding and restructuring. Though they were interested, the founders and sharks couldn’t agree on equity valuation, hence no deal resulted. Guardian Gears keeps growing, extending its product range and keeping a strong market presence in the motorcycle accessories sector even though they departed without money.
