Hobby India: DIY Art & Craft Brand

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Designed mostly in DIY (Do It Yourself) art and craft items, Hobby India is a creative brand. Serving amateurs, artists, and craft enthusiasts, the company boasts a large selection of more than 5,000 items. Their inventory lets clients explore their creative possibilities with objects for resin art, clay modeling, fabric painting, scrapbooking, and more. Emphasizing personalizing, Hobby India offers around 15,000 choices for different craft supplies. Using an all-women staff and guaranteeing economic prospects while encouraging innovation, the business firmly promotes women’s empowerment. Hobby India wants everyone to be able to enjoy art, hence it is increasingly present online.

Hobby India DIY Items At Shark Tank India Season 2 (Image: Sony LIV)

Company Name: Hobby India

Founder: Vaibhav Sutariya, Shruti Sutariya, and Khyati Sutariya.

Product: Hobby Idea DIY Items

Highlights

1. Over 5,000 do-it-yourself craft products spanning plastic art, clay modeling, fabric painting, and more.
2. More than 15,000 personalizing options for original creative experiences.
3. Women’s Empowerment: A workforce made completely of women encouraging financial independence.
4. Online presence guarantees simple access to products all throughout India.
5. Encouragement of creative community building helps people to develop and communicate their artistic ability.

Hobby India’s wide range of art supplies including resin and clay (Image: Sony LIV)

Pitch Details

Ask: ₹50 lakhs for 3% equity, valuing the company at ₹16.67 crores.

Deal: After negotiations, deal couldn’t happen

Investors: NO DEAL

Conclusion:

With a clear goal to increase accessibility to creativity, Hobby India positioned itself as a viable brand in the DIY art and craft sector. In a market getting more and more competitive, their emphasis on premium materials, personalizing, and women’s empowerment distinguishes them. The sharks did not invest in them even with their clear vision and disciplined company plan. Their pitch, however, emphasized the possibilities of the do-it-yourself craft sector in India and demonstrated the strong need for premium hobby goods. Hobby India can become a top name in the creative business with constant expansion, calculated development, and branding.

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