Based in Bengaluru, iMumz is a startup with scientific orientation hoping to change the scene of pregnancy and parenthood with its mobile application. Expert-led seminars, webinars, tailored care, and extra support to help moms all through their prenatal and postpartum journey are just a few of the things this creative app provides. Seeking INR 70 lakhs in return for a 1% equity share, Founder Ravi Teja Akondi offered iMumz on Shark Tank India Season 2.
Launched in 2020, their app got more than 6 lakh downloads. Their software offers help two years after birth and during the pregnancy. They present Standard and Premium two plans. Their premium plan offers access to material; their regular plan calls for experts to oversee. They also provide live expert-based seminars. Among its 30,000 premium members and 1.1 lakh monthly active users is iMumz. The company revealed that in two years their lifetime income comes to ₹2 crores. Their pitch was notably scheduled for October 2022.
Last month they brought 1200 fresh members and generated ₹20 lakhs in income. The usual plan covers ₹16 lakhs; the rest comes from the premium. Founders also revealed that content marketing and Facebook and Google advertisements and campaigns mostly draw consumers. Their premium costs ₹1700 and their normal plan costs ₹700. Anupam comments that they have an out-priced market and the subscription model would not work here.
Regarding the company’s stock, Founders own 67% overall and divide it equally among all of them. Ten percent also goes to the
ESOP pool and twenty-three percent is diluted in two investment rounds. Their last round brought ₹6 crores at ₹70 crore value. August 2022 saw this completed.
Company Name: iMumz
Founder: Ravi Teja Akondi, Mayur Dhurpate & Dr. Jaideep Malhotra
Product: Medical App
Highlights
1. Personalised care driven by AI-driven insights and professional consultations follows 24×7 pregnancy guidelines.
2. Daily yoga, meditation, and relaxation exercises for a stress-free pregnancy help with mindfulness and wellness.
3. Medical and nutritional advice: Availability of trained doctors and nutritionists for complete prenatal treatment.
4. Community Support: A special venue where expectant women may network and share stories.
5. Scientifically planned exercises meant to improve baby development in the womb.
Pitch Details
Ask: ₹70 lakhs for 1% equity, valuing the company at ₹70 crores.
Deal: After negotiation Peyush Bansal, finished the deal at ₹10 Lakhs for 1% Equity and ₹60 Lakhs Debt @ 10% Interest.
Investors: The investment came from Peyush Bansal.
Conclusion
For modern women looking for a methodical and all-encompassing pregnancy care solution, iMumz offered a convincing one. The developers stressed how the software uses current science along with ancient knowledge to produce a stress-free pregnancy experience. In the maternity care market, the organised programs, artificial intelligence-powered personalisation, and direct access to doctors make it a special offer. The Sharks saw the app’s potential to close a significant disparity in mother’s health. With a good investment deal, iMumz is ready to grow and influence the life of expecting women all around.
