Based on India, Mommy’s Kitchen is a startup focused on freshly made thin-crust crispy vegetarian pizzas. They had serviced more than 6500 families at the time of the pitch, including Bollywood sensation Amitabh Bachchan. Mumbai, Kolkata, and Bangladesh all had them on hand. The founders valued ₹30 crores by seeking an investment of ₹90 lakhs for 3% of the company.
With three cloud kitchens spread over three Indian cities, Mommy’s Kitchen aimed to extend pan India using these hubs. Since their founding eighteen months ago, they have amassed ₹1.15 Crores overall. The creators said that creating another cloud kitchen will cost them ₹10.8 Lakhs per kitchen including all expenses. Their October 2021 sales came out to be ₹4.5 lakh.
Company Name: Mommy’s Kitchen
Founder: Vikaas Kanoi, Pratibha Kanoi & Visshaal Kanoi
Product: Thin Crust Pizza
Highlights
1. Focus on handcrafted, handmade pizzas produced from whole wheat for a healthier choice.
2. Pastas like Aglio E. Olio and Spaghetti Arrabbiata abound on a diverse Italian menu.
3. Premium Ingredients & Freshness: stresses freshly created cuisine and premium ingredients.
4. Cloud Kitchen Model: guarantees effective delivery by running several cloud kitchens across Mumbai.
5. Respected clients included Devendra Fadnavis and Amitabh Bachchan.
6. Pratibha Kanoi’s overseas experience shapes the real Italian tastes of the brand.
7. Scaling challenges included trying to grow operations and connect with main food delivery systems.
Pitch Details
Ask: ₹90 lakhs for 3% Equity (Valuation: ₹30 crores)
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion
Though “Mommy’s Kitchen” had a devoted customer base and initial success, increasing operations proved difficult. Seeking an investment of ₹90 lakhs for a 3% equity share to drive additional expansion, the founders pitched Shark Tank India. The sharks, however, voiced worries about the company’s low visibility on important food delivery systems like Zomato and Swiggy, which are absolutely essential for the scaling of cloud kitchen companies. Furthermore, other sharks thought the business was still in its early years and should concentrate on improving its operational bases before looking for outside capital. As so, “Mommy’s Kitchen” did not land a contract on the program. Post-appearance, the brand struggled to grow outside of its current sites and finally cut down its activities even while it attracted a lot of attention.
Key Takeaways from the Episode
1. Know Your Numbers: Justifiable valuations and solid financials are absolutely important.
2. Discover a niche; unique business ideas shine in a crowded market.
3. Scalability is crucial; investors want companies with great expansion possibility.
4. Confident, well-prepared founders draw money from passion and vision.
5. Investment isn’t always necessary; not closing a contract doesn’t guarantee failure.
