Motion Breeze: Affordable Electric Vehicles

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An electric vehicle (EV) firm called Motion Breeze is dedicated to creating cutting-edge EVs that will enhance environmentally friendly mobility. The company’s main offering is a cutting-edge electric car made to meet the rising demand for reasonably priced, environmentally responsible personal transportation. Their goals are to lower carbon emissions, encourage electric mobility, and offer a reasonably priced and incredibly effective substitute for conventional fuel-powered automobiles.

Motion Breeze produces economical electric vehicles with the goal of lowering the cost of electric mobility. Their personal-use EVs are intended to increase the affordability of clean transportation for the typical user. Common worries over battery life and range in electric vehicles are allayed by the vehicles’ cutting-edge technology, which guarantees exceptional energy efficiency and long-range capabilities.

Motion Breeze electric vehicles At Shark Tank India Season 1 (Image: Sony LIV)

Company Name: Motion Breeze

Founder: Kartikeya, Anantraj, Shivraj and Deepenbhai

City: Vadodara

Product: Electric vehicle

Highlights

  • Young urban consumers who are becoming more environmentally conscious find Motion Breeze’s electric vehicles appealing due to their contemporary designs and intuitive functionality.
  • In order to increase manufacturing, grow their workforce, and improve marketing and distribution of their electric vehicles, the founders looked for investment.
  • According to the company’s founders, Motion Breeze was founded with the goal of giving everyone access to reasonably priced and effective electric vehicles. They underlined that the sustainability aspect of their business was fundamental to their vision.
  • Although Aman was excited about the possibilities of electric vehicles, he doubted that the company could grow because the market for these vehicles is still in its infancy and would need a large marketing campaign and financial outlay.
  • Although Namita was intrigued by the possibilities of electric cars, she was worried about the company’s stage and speed of growth. Citing the dangers of entering a fiercely competitive business, she chose to opt out.
  • Although Anupam liked the company’s commitment to sustainability, he opted out since he didn’t think it could differentiate itself in the crowded electric vehicle industry.
  • Peyush expressed worries regarding production capacities, the necessity for significant funding and strategic alliances for success, and the founders’ entrepreneurial spirit, while acknowledging the potential of electric automobiles.
  • Ashneer expressed concerns regarding the product development and valuation phases should prioritize market traction and proof of concept before aiming for a high price. And give offer of ₹30 Lakhs for 6% Equity.
Founders of Motion Breeze pitching their EV startup on Shark Tank India. (Image: SonyLIV)

Pitch Details

Ask: ₹30 Lakhs for 3% equity.

Deal: After discussing, Ashneer secured a deal for ₹30 Lakhs for 6% equity.

Investors: The investment came from Ashneer Grover.

Conclusion

The promise for reasonably priced electric cars in the quickly expanding sustainable transportation market was demonstrated in Motion Breeze pitch. Ashneer Grover, who saw the market’s long-term potential, was impressed with the founders’ vision and entrepreneurial spirit despite reservations about scalability and valuation. Motion Breeze positioned itself to capitalize on the growing demand for environmentally friendly transportation in India by expanding its production and improving its product offerings through the acquisition of a ₹30 Lakh deal for 6% ownership. The agreement demonstrates the rising acceptance of electric cars as a vital component of a more sustainable future and urban mobility.

Significant findings

  • Market Potential
  • Founders’ Drive
  • Scalability Challenges
  • Support for Growth
  • Innovative Design

Key Takeaways from the Episode

  1. Founder Passion Matters: The founders’ enthusiasm and vision were crucial in attracting investors’ attention and closing transactions at each pitch.
  2. Market Validation is Critical: Although creative concepts are valuable, proof of concept and market validation are necessary to persuade investors, especially in early-stage firms.
  3. Valuation & Scalability: The Sharks’ decision-making was heavily impacted by realistic valuations and well-defined scalability plans.
  4. Sustainability and Innovation: Whether in the food or electric vehicle industries, investors are increasingly seeking companies that prioritize sustainability and innovation.

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