To fight undesirable smells, Poo de Cologne is a toilet spray used before visiting the loo. The company says that their goods are entirely pure essential oil devoid of contaminants or gas. At the pitch, they presented five variants: floral, mint, pine, citrus-based ones. The founder also mentioned that these goods are not only for houses but also for hotels, restaurants, cafes, and co-living quarters. These also are travel must-haves. Valuing the company at ₹15 crores, the entrepreneur requested an investment of ₹75 lakhs for 5%.
Poo de Cologne brings about ₹75,000 a month. Their lifetime sales come out to be ₹4.5 lakh. Flipkart and Amazon carries their goods. Their product retails for ₹500; their gross margin is more than eighty percent.
Company Name: Poo De Cologne
Founder: Aditi Talwar Sodhi
Product: Toilet Spray
Highlights
1. Designed to be sprayed in the toilet prior to use, pre-toilet spray stops foul smells from seeping out.
2. Essential Oil-Based: Driven by natural perfumes for a pleasing and reviving scent.
3. Forming a protective layer on water, odour-trapping technology locks in bad scents.
4. Free of dangerous chemicals, eco-friendly and non-toxic makes daily use safe.
5. Small and Easy Travel Companion: Ideal for home, business, or public restrooms, small and light to transport.
6. Many fragrances are accessible to fit personal tastes in scent.
7. Offers value for money by having several uses for each bottle, thereby extending their lifetime.
8. Instead of disguising smells, works actively to eradicate them using alternative to air fresheners.
Pitch Details
Ask: ₹75 lakhs for 5% Equity (Valuation: ₹15 crores)
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion
Poo De Cologne had difficulties persuading the sharks of its commercial potential even with its original idea and useful advantages. Although the product was commended for its creative approach to bathroom hygiene, questions regarding user acceptance, affordability, and long-term scalability were voiced. Although Shark Tank India did not get funding, the brand became well-known and first sales and awareness rose. But the company’s later silence on social media and restricted availability of updates point to challenges maintaining its increase. This captures the challenges of launching specialized products into the Indian market.
