Offering simple cosmetic products developed from plant-based and mineral-based components, Ruby’s Organics is India’s first organic makeup company. To appeal to customers looking for natural substitutes, their vegan, cruelty-free, and free from dangerous chemical cosmetics Expanding its product line often to remain creative in the beauty business, the company emphasizes high-performance makeup with skin-friendly ingredients.
Company Name: Rubys Makeup
Founder: Rubeina Karachiwalla
Product: Makeup brand
Highlights:
1. First organic makeup brand from India makes use of mineral-derived and plant-based components.
2. Focus on clean beauty; vegan, cruelty-free, free from dangerous chemicals.
3. Designed to nourish and improve skin while offering great performance cosmetics, skin-friendly formulations.
4. Increasing Product Range: Usually releases fresh ideas to fit current beauty standards.
5. Based on better supply chains, inventory expansion, and team building, a growth-oriented strategy seeks to scale.
Pitch Details
Ask: ₹1 crore for 2.5% Equity (Valuation: ₹40 crores).
Deal: After negotiations Kunal Bahl finished the deal at ₹1 Crore for 8% equity.
Investors: The investment came from Kunal Bahl.
Conclusion: Ruby’s Organics’s original approach—that of India’s first organic beauty brand—was impressive to the Sharks. Getting a ₹1 crore investment from Kunal Bahl for 8% equity gave the brand strategic mentoring as well as financial support. Ruby’s Organics is positioned to scale in the expanding natural cosmetics industry with a strong concentration on clean beauty, constant product innovation, and development plans. By strengthening its supply chain, boosting inventory, and assembling a qualified workforce, this investment will enable future expansion and success by means of which future development is facilitated.
