Made from fruits, The Healthy Binge is a ready-to-eat snack brand. Dietary fibre, iron, protein, and calcium abound in their goods. Their snacks also have far less calories than traditional binge-eating treats like chips. Along with being 100% vegetarian, all of their products are baked, low in cholesterol, devoid of trans fat, gluten-free, they started in 2021 and have sold thus far over two lakhs of packets. Apart from over 15 other markets and retail locations in 13 different Indian cities, The Healthy Binge may be bought on their website. Desking a valuation of ₹10 Crores, the founders sought an investment of ₹50 Lakhs for 5% equity.

With last month in October 2022 clocking in ₹11 lakhs in sales, the Healthy Binge boasts a lifetime sale of ₹56 lakhs. From their past month of September, where they made ₹7.5 lakhs, this was practically a 20% rise. Of their sales, 60% come from online and the remainder from physical locations. Every month the company burns ₹5 lakhs. Their gross profit is 55%; they spend ₹1 lakh on marketing every month. Most of their burns, Pranav said, are related to their pay. They have their facility; the founders have put ₹1 crore in capital overall.

Before introducing their goods, the Healthy Binge founders conducted one year of R&D. At the time of the pitch, the company was just running 10% of its manufacturing capacity. Fascinatingly, the owners noted Green Snack Co., another Shark Tank firm, as their key rival in which Shark Vineeta spent Season 2 as well. In April 2021, the company already raised ₹1.12 Crores from friends and relatives under a ₹7.5 Crore value.

Company Name: The Healthy Binge

Founder: Karan Korke & Pranav Korke

Product: Healthy Snacks

Highlights

1. Made from quinoa, ragi, and jowar, Millet-Based Snacks
2. Healthy alternative: baked instead of fried; free of trans fats and cholesterol.
3. Gluten-free is appropriate for those with gluten intolerance.
4. Packed in protein, fibre, iron, and calcium, nutrients abound.
5. Both online and offline sold on several cities and e-commerce sites.
6. Sustainable and environmentally mindful packaging.

Pitch Details

Ask: ₹50 lakhs for 5% equity, valuing the company at ₹10 crores.

Deal: After negotiation Aman Gupta and Peyush Bansal, finished the deal at ₹50 Lakhs for 5% equity.

Investors: The investment came from Aman Gupta and Peyush Bansal.

Conclusion:

In the market of healthy snacking, The Healthy Binge effectively positioned itself as a much-needed fix. The creators highlighted the growing awareness of millet-based foods by displaying a solid awareness of market need and customer behaviour, therefore stressing they’re Their company was proven its market viability already, having acquired momentum. The pitch got good comments for its original approach and well-defined expansion plan. A good deal resulted from investors seeing the brand’s promise in the growing demand for healthy cuisine. This pitch showed how creatively, health-conscious products might stand out in a cutthroat market by honestly and transparently meeting consumer requirements.

Key Takeaways from the Episode

1. Solve Real Problems: Companies tackling personal or specialist issues (such as maternity care) foster great loyalty.
2. Consumers pay for better options if they taste and provide convenience; health and wellness are booming.
3. In fashion, speed counts: success depends critically on quick trend adaptation and supply chain efficiency.
4. Recognise Your Numbers: Investors demand exact income, profit margins, and client acquisition expenses.
5. Branding is crucial: In congested markets, a powerful brand distinguishes.