Urban Monkey is an Indian streetwear brand aiming to create a network for next generations. Originally beginning in 2014, they have already grown to include more than 500 products into more than 10 categories. They do not use any markets and just sell via their own website. Yash adds that the brand is established and expanding. Their main issue is that their supply is constantly empty.
About thirty percent of their sales originate from eyewear. Still, caps are their most often used product; 40% of their overall revenue come from them. With targets to reach 12 crores, they generated 5 crores in FY21-22. They just made 3.4 crores in the past year; yet, their estimate for FY22-23 comes at 25 crores. Having net earnings last year of 15%, they are a profitable company hoping for 25% this year.
Company Name: Urban Monkey
Founder: Yash Gangwal
Product: Streetwear
Highlights
1. Streetwear Focus: Focusses on stylish urban fashion comprising accessories and clothing.
2. Comparatively to foreign brands, provides premium-quality products at reasonable rates.
3. Strongly speaks to Indian hip-hop, skateboarding, and street culture cultures.
4. Using Instagram and influencer partnerships, social media and influencer marketing interacts with millennials and Generation Z.
5. Limited edition collections inspire excitement and a feeling of uniqueness among consumers.
6. Provides international-level streetwear catered to Indian tastes and pricing, therefore addressing Indian market adaptation.
7. Cap, t-shirt, hoodie, shoe, sunglasses, and other accessory range is varied.
8. Focusses on developing a devoted clientele by means of brand storytelling and cultural resonance under the community-driven approach.
Pitch Details
Ask: ₹1 crore for 1% equity (Valuation: ₹100 crores).
Deal: After negotiations deal couldn’t happen
Investors: NO DEAL
Conclusion:
The pitch from Urban Monkey underlined its goal of enabling Indian young people to access premium streetwear. With a devoted customer base, the brand has already established name recognition in the niche streetwear scene. But the products’ premium pricing and high value made the Sharks cautious to make investments. Although they recognized the brand’s special character, they worried about scalability, competitiveness, and long-term profitability. The pitch enhanced Urban Monkey’s brand awareness and strengthened their identification in the Indian market even though a transaction was not obtained. Shark Tank India’s exposure helped the brand become more well-known and reach among streetwear aficionados.
