The Shark Tank stage brought attention to Zillionaire’s “Iced Out” jewelry collection. The term “iced” is used in hip-hop and rap culture to describe jewelry that is coated with diamonds. Zillionaire works with craftspeople from Jaipur, Rajasthan, to develop their elegantly designed and painstakingly crafted items. Celebrities like Raftaar, Ranveer Singh, B-praak, Munj Musik, and others wore their merchandise, and they had 32,000 Instagram followers at the time of their pitch. They have about 400 products in stock and a 60% gross margin. Although they now create 30–40 pieces per day, their monthly production capacity is 300 pieces per day. Their family business handles production, but they do the design in-house.

Company Name: Zillionaire

Founder: Raghav Goyal and Aaditya Fatehpuriya

Product: Lifestyle Jewellry

Highlights

1.Target Market: focuses on Gen Z, providing stylish jewelry that suits the tastes of youthful, hip shoppers.
2. Affordability & Customization: Offers premium, bespoke jewelry at reasonable costs, making it appealing to a wide range of clients.
3. Trend-Driven Designs: By drawing inspiration from current fashion trends, designers make sure that their product lines are consistently current and appealing to their target market.
4. Online-First Brand: Mainly runs on an e-commerce platform, which makes it simple for clients to peruse and buy things online.
5. Scalability: Through investment and heightened marketing efforts, the brand hopes to grow its operations and reach a wider audience.
6. Investment Pitch: The Sharks’ faith in the product’s potential is demonstrated by the founders’ pursuit of ₹50 lakhs for a 3.3% equity ownership and their final acquisition of ₹1 crore for a 10% stake.

Pitch Details

Ask: ₹50 lakhs for 3.3% equity, valuing the company at ₹15.15 crores.

Deal: After negotiation Anupam Mittal finished the deal at ₹1 crore for 10% equity

Investors: The investment came from Anupam Mittal

Conclusion

After outstanding talks, the Zillionaire pitch on Shark Tank India Season 2, Episode 10 ended with a good transaction. Valuing the company at ₹10 crores, the founders—who presented their stylish, reasonably priced, and customisable jewelry brand targeted at Gen Z consumers—secured ₹1 crore for a 10% equity investment. The brand’s excellent web presence and scalability as well as its ability to appeal to young people’s rising need for chic, reasonably priced jewelry persuaded the Sharks. With this investment, Zillionaire hopes to increase its marketing initiatives, widen its influence, and confirm its place in the fashion jewelry scene.