FAE Beauty is a gender-neutral cosmetics company that celebrates individuality and caters to a range of Indian skin tones. The company focuses on producing cruelty-free, vegan, and clean beauty products devoid of dangerous chemicals. FAE Beauty prioritizes representation by making sure its products suit all genders, skin tones, and skin types. Their product collection, which includes lipsticks, skincare basics, and multipurpose cosmetics, was created to support confidence and self-expression while catering to the particular beauty requirements of the Indian market.
Company Name: FAE Beauty
Founder: Krishma Kewalramani
Product: Beauty and Skincare products
Highlights
1. Inclusivity: Made to accommodate all genders and a range of Indian skin tones.
2. Clean Beauty: devoid of dangerous chemicals, cruelty, and veganism.
3. Versatility: Provides multipurpose makeup for a range of skin tones and kinds.
4. Representation: Encourages individualism and self-expression.
5. Key Products: Contains multipurpose cosmetics, lipsticks, and skincare necessities.
6. Mission-Oriented: intends to encourage accessibility and reinterpret beauty standards in the Indian market.
Pitch Details
Ask: ₹1 Crore for 1% Equity, valuing the company at ₹100 crores.
Deal: After negotiations Aman Gupta and Namita Thapar finished the deal at ₹1 crore for 1.5% equity.
Investors: The investment came from Aman Gupta, and Namita Thapar
Conclusion
FAE Beauty is a pioneering company that is revolutionizing representation and diversity in the Indian beauty sector. The brand fills a big void in the market by emphasizing clean, diversified, and gender-neutral items. Investor faith in its objective and growth potential is demonstrated by the successful Shark Tank India pitch, which raised ₹1 crore in funding. With plans to reach regional markets and increase its Omni channel presence, FAE Beauty is well-positioned to take the lead in encouraging individualism and changing the perception of beauty in India.
